“…One can find studies in the literature that corroborate the positive effect on profits from the separate use of social networks (Chung et al, 2014) or the implementation of QMPs, but the authors have been unable to locate articles that join both variables together. It is easy to locate articles in the current literature that justify implementing QMPs based on financial improvement; nevertheless, we have found no studies that analyse the impact of quality on FP after segmenting the sample based on the social network strategies used.…”
Section: Analysis Of Results and Conclusionmentioning
confidence: 99%
“…Additionally, direct and continuous contact with the client can generate an increase in consumer satisfaction, making him or her feel more valued by the company and indirectly leading to an improvement in company image (Busscher & Von RaesfeldMeijer, 2013). Another aspect that provides the results of quality practices with value and power is the provision of 'online' information about changes in the market that allows managers to make faster and better decisions (Chung, Animesh, Han, & Pinsonneault, 2014).…”
Section: Total Quality Managementmentioning
confidence: 99%
“…Nevertheless, despite the growing interest awakened by social networks and their increased use by businesses, it remains unclear how their use affects company finances (Chung et al, 2014) and even less clear which results are obtained from the combined uses of quality practices and social networks with respect to business performance. This issue is the precise focus of this article.…”
There are many studies that have analysed the effects of quality use on financial improvement. Nevertheless, the bibliography examining the incidence of the combined use of intensive social network strategies and practices of quality management in business is limited. This gap is even more evident when we focus on the service sector and, specifically, on the subsectors in which small, highly competitive, often changing, and high-failure-rate businesses predominate. By analysing 211 surveys administered to travel agency managers in Spain and using structural equation modelling, it is concluded that quality management practices have a direct and significant impact on business performance and on the financial performance of these organisations, in accordance with the existing literature. Nevertheless, significant differences are observed when the sample is segmented by businesses that use social networks intensively and those that do not. This article suggests that betting on strategies of intense social network use enhances the positive results of quality management policies and may lead small service companies to obtain the competitive advantage that means the difference between failure and survival in sectors with high rates of competition that evolve very rapidly.
“…One can find studies in the literature that corroborate the positive effect on profits from the separate use of social networks (Chung et al, 2014) or the implementation of QMPs, but the authors have been unable to locate articles that join both variables together. It is easy to locate articles in the current literature that justify implementing QMPs based on financial improvement; nevertheless, we have found no studies that analyse the impact of quality on FP after segmenting the sample based on the social network strategies used.…”
Section: Analysis Of Results and Conclusionmentioning
confidence: 99%
“…Additionally, direct and continuous contact with the client can generate an increase in consumer satisfaction, making him or her feel more valued by the company and indirectly leading to an improvement in company image (Busscher & Von RaesfeldMeijer, 2013). Another aspect that provides the results of quality practices with value and power is the provision of 'online' information about changes in the market that allows managers to make faster and better decisions (Chung, Animesh, Han, & Pinsonneault, 2014).…”
Section: Total Quality Managementmentioning
confidence: 99%
“…Nevertheless, despite the growing interest awakened by social networks and their increased use by businesses, it remains unclear how their use affects company finances (Chung et al, 2014) and even less clear which results are obtained from the combined uses of quality practices and social networks with respect to business performance. This issue is the precise focus of this article.…”
There are many studies that have analysed the effects of quality use on financial improvement. Nevertheless, the bibliography examining the incidence of the combined use of intensive social network strategies and practices of quality management in business is limited. This gap is even more evident when we focus on the service sector and, specifically, on the subsectors in which small, highly competitive, often changing, and high-failure-rate businesses predominate. By analysing 211 surveys administered to travel agency managers in Spain and using structural equation modelling, it is concluded that quality management practices have a direct and significant impact on business performance and on the financial performance of these organisations, in accordance with the existing literature. Nevertheless, significant differences are observed when the sample is segmented by businesses that use social networks intensively and those that do not. This article suggests that betting on strategies of intense social network use enhances the positive results of quality management policies and may lead small service companies to obtain the competitive advantage that means the difference between failure and survival in sectors with high rates of competition that evolve very rapidly.
“…They conclude that consumers are positively influenced by recommendations and feedback from their network. Transferred to the context of VC investing: “a firm’s efforts to communicate with its current/potential customers through social media can affect its market value because the information disseminated through social media can provide potential and current investors with signals about the marketing strategy, customer service quality, and growth potential of the firm.” (Chung et al , 10)…”
Section: Theoretical Background and Hypothesesmentioning
Given the increasing popularity of crowdfunding as a new means to finance entrepreneurial ventures, we assess whether and how crowdfunding campaign‐specific signals that affect campaign success influence venture capitalists’ selection decisions in ventures’ follow‐up funding process. Our study relies on cross‐referencing a proprietary data set of 56,000 crowdfunding campaigns that ran on Kickstarter between 2009 and 2016 with 100,000 investments in the same period from the Crunchbase data set. Drawing on signaling theory and the microfinance literature, our empirical findings reveal that a successful crowdfunding campaign leads to a higher likelihood to receive follow‐up venture capital (VC) financing, and that there exists an inverted U‐shaped relationship between the funding‐ratio and the probability to receive VC funding. Further, we find statistical evidence that an endorsement by the platform provider has a likewise positive impact on the receipt of VC. Contrary to our expectations, word‐of‐mouth volume seems to be a negligible factor when it comes to follow‐up VC financing. Our results support the view that crowdfunding signals are factored into the VC’s funding decision in order to evaluate the potential of entrepreneurial ventures.
“…However, the aforementioned advantages of social media not only affect marketing outcomes, but also might increase firm value more generally. Firms' adoption and use of social media might affect firm performance through user engagement and user attention (Chung et al, 2015). Because of the real-time content produced by users, social media can even serve as a predictor of firm value (Luo et al, 2013).…”
Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. http://ftp.zew.de/pub/zew-docs/dp/dp17015.pdf Die Dis cus si on Pape rs die nen einer mög lichst schnel len Ver brei tung von neue ren For schungs arbei ten des ZEW. Die Bei trä ge lie gen in allei ni ger Ver ant wor tung der Auto ren und stel len nicht not wen di ger wei se die Mei nung des ZEW dar.
Terms of use:
Documents inDis cus si on Papers are inten ded to make results of ZEW research prompt ly avai la ble to other eco no mists in order to encou ra ge dis cus si on and sug gesti ons for revi si ons. The aut hors are sole ly respon si ble for the con tents which do not neces sa ri ly repre sent the opi ni on of the ZEW. JEL classification: D22, L23, O31
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
