Firms enabling responsible consumption: a netnographic approach

Kumar, Bipul; Dholakia, Nikhilesh

doi:10.1108/mip-09-2018-0387

Cited by 16 publications

(9 citation statements)

References 57 publications

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“…However, in line with recent research [25,26], it is possible to notice that the COVID-19 pandemic has affected consumer food habits, their management and consumption that, in turn, has reduced the household waste. Nowadays, most consumers try to define a meal list before shopping [27].…”

Section: Discussionmentioning

confidence: 52%

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What about Responsible Consumption? A Survey Focused on Food Waste and Consumer Habits

2022

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The article analyses the problems of food waste and responsible consumption that include taking into account environmental-social-health and economic impacts of products and services. The study raises the research question related to whether people consume food responsibly. Analysis of research literature sources, systematization, synthesis, generalization, quantitative research and data processing methods were used in the article. The questionnaire was arranged on the pollimill.com website, and the link was shared with selected possible respondents. The survey was carried out in Lithuania and in European countries. The survey sample is equal to 1080 respondents (566 respondents from Lithuania and 514 from Italy, Poland, Latvia, Germany and France). A simple random sample was used in this research. The survey highlighted that the majority of respondents in the survey state that food is not often wasted. In addition, findings show that the population of Lithuania emits slightly less food than the population of the European countries participating in the survey. These findings could be crucial for the future green directions from the side of policymakers.

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Section: Discussionmentioning

confidence: 52%

“…It is noteworthy that the COVID-19 pandemic has influenced consumers' food purchase decisions, their management and consumption that, in turn, has reduced the household waste [25,26]. Nowadays, 81% of consumers make a list before shopping and check the expiration date of the product that is almost double of the number before pandemic [27].…”

mentioning

confidence: 99%

What about Responsible Consumption? A Survey Focused on Food Waste and Consumer Habits

2022

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“…This, however, doesn't determine consumption behaviours, as the current literature is showing a clear gap between consumers' sustainable awareness and consumers' purchase decisions. Considering the competitive nature of the business environment, businesses need to adapt to the expectations of self-improvement (Kumar & Dholakia, 2020).…”

Section: Value Sharingmentioning

confidence: 99%

Co-creating sustainable competitiveness in an unpredictable business reality

Valon

Cegarra‐Navarro

García-Pérez

et al. 2022

Proceedings of the International Conference on Business Excellence

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Businesses nowadays must perform in an overcrowded market. Globalisation and access to technologies have made the competition fierce and the differentiation complicated. New challenges related to sustainability have emerged as a result of an increased environmental awareness from consumers. Their demand is shifting, and companies must adapt to the competitive pressures, social demands and legal regulations towards sustainability. However, implementing sustainable initiatives might be costly and do not ensure enhanced financial outcomes. Co-creation was found in the literature to offer potential solutions to sustainability challenges by enabling businesses to benefit from knowledge from external resources, involving consumers in their activities and seeking their engagement and approval. But the current research lacks a sustainable applicability. Hence, this theoretical study reviewed the current literature to offer an updated state of the art regarding sustainable co-creation between businesses and consumers. It aims to provide answers to how this joint collaboration can support sustainable development for companies, what type of value it generates for both parties, and what factors make market competitiveness possible despite an absence of financial value creation. We were able to create a theoretical framework including the following factors: 1) Value sharing, which considers engaging consumers’ proactive behaviours to overcome inertia and engage in a process of sustainable self-improvement; 2) Relationship management, where common interests will be merged, and consumers empowered to investigate how sustainable development can be implemented in an objective of positive long-term co-evolution; 3) Knowledge sharing, where mutual learning and understanding will lead to a synergy of power and allows to elaborate a marketable and sustainable value proposition; and 4) Innovation, which is the outcome of an efficient co-creation, where internal and external capabilities are recombined to overcome barriers related to sustainable development. The study concluded that a combination of those factors results in competitive value creation.

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“…However, when the pandemic ends, it is unknown whether consumers will continue to consume less and consume differently. Consideration should be given to building a dyadic interaction between firms and consumers to enable environmentally responsible consumption (Kumar and Dholakia, 2020). For instance, due to the COVID-19 measures, including mobility restrictions and home office schemes, global electricity consumption patterns and levels have decreased [International Energy Agency (IEA), 2020].…”

Section: Supply Chain Sustainability and Sdg 12mentioning

confidence: 99%

Reflections on Sustainable Consumption in the Context of COVID-19

2021

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The COVID-19 pandemic has abruptly disrupted progress toward many of the Sustainable Development Goals (SDG). Accordingly, the UN has underscored the need to design short-term responses to halt and reverse the adverse effects of the current COVID-19 crisis. However, some researchers have scrutinized the feasibility and note the potential counterproductivity of particular SDGs in our post-pandemic world. This perspective paper holds a more hopeful outlook and contends that the COVID-19 pandemic has the potential to prompt efforts to carry out the UN's 2030 Agenda. In this regard, this paper engages the theme of “sustainable consumption” in the context of COVD-19 by discussing two perspectives or bodies of work-supply chain sustainability and post-colonial theory. Supply chain sustainability is discussed as one such promising, though underutilized practice, that could potentially catalyze progress toward SDG 12. Likewise, post-colonial theory, a body of knowledge rarely drawn upon in sustainable consumption and SDG conversations, is presented to call attention to some of the gaps in the orthodoxy of sustainable consumption approaches, practices, and theoretical perspectives. This perspective paper's novelty lies in the fact that it calls attention to the promise of the SDGs and the limits of our current theoretical frameworks related to sustainable consumption. For these reasons, these bodies of work can provoke additional questions and avenues for future research.

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Firms enabling responsible consumption: a netnographic approach

Cited by 16 publications

References 57 publications

What about Responsible Consumption? A Survey Focused on Food Waste and Consumer Habits

What about Responsible Consumption? A Survey Focused on Food Waste and Consumer Habits

Co-creating sustainable competitiveness in an unpredictable business reality

Reflections on Sustainable Consumption in the Context of COVID-19

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