Firm-Specific Determinants of Product Line Technology Strategies in High Technology Markets

Sarangee, Kumar R.; Echambadi, Raj

doi:10.1002/sej.1164

Cited by 13 publications

(10 citation statements)

References 68 publications

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“…Recent work illuminates how firms alter their portfolios based on industry conditions (Putsis and Bayus, ) or firm capabilities (De Figueiredo and Kyle, ). Often, firms deliberately aim to structure their portfolios to capitalize on distinctive strengths (Sarangee and Echambadi, ; Shankar, ).…”

Section: Entry Timing Through a Portfolio Lensmentioning

confidence: 99%

Entry timing and innovation strategy in feature phones

Klingebiel

Joseph

2015

Strategic Management Journal

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Research summary: This inductive study examines how firms make decisions about the timing of innovations, focusing on the mobile handset industry during the feature-phone era. Through qualitative and quantitative data, we reveal how individual technology-entry decisions are influenced by a portfolio-level timing preference, and how this preference informs other aspects of innovation strategy, too. Early movers address greater, more uncertain revenue opportunities with broader, less selective innovation portfolios. Conversely, late movers target lower, more certain revenue opportunities with narrower, more selective portfolios. While timing per se seems unrelated to performance, a timing-strategy alignment is. Future research on the equifinal configurations we propose-broad/nonselective for early movers and narrow/selective for late movers-could thus help resolve the debate about the link between timing and performance. Managerial summary:We study how firms make decisions about the entry of new product features, in this case mobile phone technologies. During development firms weigh the scale and likelihood of features' commercial success. Some firms display a preference for earlier entry, which offers temporary monopoly rewards if uncertainty resolves favorably, while others tend to opt for later entry, which offers greater certainty but lower rewards due to competitive preemption. The innovation portfolios of these companies thus pursue differently structured opportunities, bringing about different strategic approaches. Since early movers aim for big hits to compensate for a higher failure rate, they launch a broader set of features and exert little selective pressure on the development portfolio. By contrast, late movers' lower payoffs reduce their tolerance for failure, making them launch fewer features and emphasize selectiveness; i.e., they invest in learning from the resolution of uncertainty so as to choose features more discriminately. When we examine innovation performance, timing has no significant effect but matching timing with feature breadth does. Additional supporting information may be found in the online version of this article:Appendix S1. Quantitative data: choice and triangulation. Appendix S2. Construction of feature list. Appendix S3. Feature revenue premiums and hits.

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Section: Entry Timing Through a Portfolio Lensmentioning

confidence: 99%

Entry timing and innovation strategy in feature phones

Klingebiel

Joseph

2015

Strategic Management Journal

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“…As Han et al assert, the ability to successfully innovate in the marketplace thereby affects firm performance (Clarysse et al, 2011;Lin et al, 2006;Paik, 2013;Sarangee and Echambadi, 2013) and differences in firms' marketing capabilities can lead to different performance outcomes. We, therefore, hypothesize: H 9 .…”

Section: Perception Of Availability Of Resources and Economic Sanctiomentioning

confidence: 98%

The impact of resource configuration on Iranian technology venture performance

Chitsaz

Liang

Khoshsoroor

2017

Technological Forecasting and Social Change

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“…The industry evolution literature itself had evolved due to blossoming scholarly attention over two decades, establishing a key stylized fact regarding the development of submarkets that built off technological discontinuities (Christensen, ; King and Tucci, ; Mitchell, , ). These technological discontinuities triggered renewed entry (Mitchell, ; King and Tucci, ; Sarangee and Echambadi, forthcoming) and multiple opportunities for firms to pioneer new segments by building off capabilities developed in earlier markets (Franco et al ., ). The ensuing incumbent‐entrant dynamics led to more complicated industry evolution patterns than shakeouts followed by an oligopolistic market structure, which Gort and Klepper () did not document and Klepper () could not fully explain.…”

Section: Employee Entrepreneurshipmentioning

confidence: 99%

Industry Evolution and Entrepreneurship:StevenKlepper's Contributions to Industrial Organization, Strategy, Technological Change, and Entrepreneurship

Agarwal

Braguinsky

2014

Strategic Entrepreneurship

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In this review of Steven Klepper's contributions in industry evolution, employee entrepreneurship, and geographical clusters, we trace the evolution of his scholarly career. Combining insights from an in-depth interview, our own experiences with him, and our retrospective review, we also note some salient characteristics of the process that Klepper employed while undertaking his research projects, an approach we believe was integral to the fundamental insights evidenced in the content of his scholarly work.

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Firm-Specific Determinants of Product Line Technology Strategies in High Technology Markets

Cited by 13 publications

References 68 publications

Entry timing and innovation strategy in feature phones

Entry timing and innovation strategy in feature phones

The impact of resource configuration on Iranian technology venture performance

Industry Evolution and Entrepreneurship:StevenKlepper's Contributions to Industrial Organization, Strategy, Technological Change, and Entrepreneurship

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