“…Malaysia is the world 11th largest exporter of educational service as it currently hosts 100 nations. However, the number of international students enrolled in Malaysia HEIs in 2011 was 93,000 (MOHE, 2013), which was much lower than the target of 100,000 set in the National Higher Education Action Plan 2007-2010 (MOHE, 2007;Ismail, Aziz, & Abdullah, 2014). In 2013, it was reported that the increase in the number of international students was small, from 26,323 in 2012 to 28,826 in 2013 students, an increase of only 9.5 percent (MOHE, 2013).…”