Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players

Gong, An-Di; Huang, Yi-Ting

doi:10.1016/j.chb.2023.107681

Cited by 16 publications

(6 citation statements)

References 90 publications

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“…Satisfied players are more likely to make in-game purchases and pay, which will bring more income to the game. [9]…”

Section: Factors Affecting Online Game Players' Satisfactionmentioning

confidence: 99%

A Comparative Study on Factors Affecting the User’s Satisfaction of Gaming Platforms: A Mobile Device or Desktop Computer

Cong,

Jotikasthira

2024

FBEM

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The research purpose : (1) The factors affecting the satisfaction of mobile devices and desktop players of MMORPG games in China are discussed. (2) Investigate the relative importance of the satisfaction of MMORPG players on mobile devices and desktop computer in China. (3) According to the research results, make a guide for MMORPG players in the choice of platform, and give relative suggestions, so that players can choose their own game platform more quickly. Using this quantitative research, mainly MMORPG players in Hunan Province, including players from other provinces. By publishing questionnaire links in related forums, social media platforms and related official topics, 1,258 valid questionnaires were collected after cleaning, and the methods of reliability analysis, validity analysis, variance analysis and regression analysis were used in the study. It is found that: (1) Game quality, social rating, narrative structure and game experience will have a positive impact on player satisfaction. (2) China MMORPG desktop computer players are more satisfied than mobile devices players. (3) Suggestions are made that future research should further explore the differences between specific game types and specific player groups, so as to better meet the needs of different users and better guide gamers.

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“…Satisfied players are more likely to make in-game purchases and pay, which will bring more income to the game. [9]…”

Section: Factors Affecting Online Game Players' Satisfactionmentioning

confidence: 99%

A Comparative Study on Factors Affecting the User’s Satisfaction of Gaming Platforms: A Mobile Device or Desktop Computer

Cong,

Jotikasthira

2024

FBEM

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“…And in the descriptive statistics analysis section, we see that 60% of the articles (n=12) noted that on average, more than 80% of the respondents were male, and that they were more likely to purchase products in the game. Particularly noteworthy is the fact that there was only one study that targeted women and analyzed the factors that influenced their purchasing behavior in B-girl games (Gong & Huang, 2023).…”

Section: Research Trendsmentioning

confidence: 99%

“…Therefore, practitioners of B-girl games need to create more immersive and interactive romantic plots to design characters' lines, costumes, and actions. These can attract female players and thus gain users' attention to the game (Gong & Huang, 2023).…”

Section: Proposal For Gaming Companiesmentioning

confidence: 99%

Gamers' Reasons for Purchasing Gaming Virtual Products: A Systematic Review

Huo,

Wan Abas,

Waheed

2023

SMC

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With the development of the gaming industry, the trend of gaming virtual goods consumption is gradually growing, and online gaming goods consumption has become a hot topic. Players spend a lot of money purchasing virtual items. Why do people buy these items? Therefore, we conduct a systematic literature review to investigate the reasons for purchasing virtual goods in games. We use the “The Preferred Reporting Items for Systematic reviews and Meta-Analyses” (PRISMA) statement to guide the data collection, analysis and reporting project for the systematic review. This article obtained 37 papers from the Web of Science (WOS) and Scopus databases. The article covers research during the period 2013-2023. We review the independent and dependent variables, research methods, theoretical background, and findings involved in the relevant literature. The study finds that the "enjoyment", "social attributes" and "functional value" of gaming products often play a key role in consumer purchases at certain times and among certain user groups. It is the hope of this paper that these findings will increase gaming companies' understanding of what drives players to purchase virtual items. Game designers can grasp the needs of game users and better convert ideas into payment points so that game companies can get higher profits.

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“…Purchase Intention is usually used to predict Purchase Behavior (Sun et al, 2023). Purchase Intention is a reliable indicator in knowing the intention to buy a customer, in this study, Purchase Intention is determined by Perceived Value and Team Identification (Gong & Huang, 2023). Purchase Intention is a certain action towards a product or company (Kim & Park, 2023).…”

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confidence: 99%

Integration of Procurement Value: Review of Online Gamers Character Identification and Information Supply Behaviour

Annas

Humairoh

2023

IJSS

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The main intention of the study was to uncover the values that online gamers held during the process of observing, assessing and finally held the procurement process. Those values been interpreted and describing a crystal-clear pattern of behavior of the gamers. Survey was conducted to identify as well as reviewed the character of the respondents whose all player of online game. The research took place at surrounding teens neighborhood with the range of age various but most dominantly by college ages. The method of random interview and quick assessment on questionnaire were held to justify the result. It was confirmed from the final observations and data analysis that character identification, integrated value and the way player feel related to the feature of the game significantly gave impact on how they made procurement pattern and intentions. Further research was suggested to observe more on the variety of respondents occupations as the spending power on game level were various.

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Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players

Cited by 16 publications

References 90 publications

A Comparative Study on Factors Affecting the User’s Satisfaction of Gaming Platforms: A Mobile Device or Desktop Computer

A Comparative Study on Factors Affecting the User’s Satisfaction of Gaming Platforms: A Mobile Device or Desktop Computer

Gamers' Reasons for Purchasing Gaming Virtual Products: A Systematic Review

Integration of Procurement Value: Review of Online Gamers Character Identification and Information Supply Behaviour

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