“…Subsidized MFIs often charge lower interest rates (Tchuigoua, Durrieu, & Kouao, 2017). Researchers also investigate if equity can help balance the stress of microfinance organizations, notably private equity (Ashta & Hudon, 2012; Hannam & Cheng, 2012), public equity (Daher & Saout, 2017), and microequity that could be both offline (Estapé‐Dubreuil, Ashta, & Hédou, 2012) or online (Kim & Moor, 2017). Online crowdequity is a segment of the broader area of crowdfunding, which itself is a way of financing entrepreneurs directly (Royal & Windsor, 2014) or indirectly through brick‐and‐mortar institutions such as Kiva in the US or Rangde in India (Ashta, Assadi, & Marakkath, 2015).…”