Abstract:This study aims to determine the influence of financial literacy, gender, and educational background on the materialism of Generation Z Indonesians in 2022. Data were gathered by surveying 592 respondents and analysed with the Ordinary Least Squares (OLS) method, resulting in three main findings. First, the influence of financial literacy is proven to reduce materialism significantly. Second, there is no difference between males and females in the materialism they believe in. Third, there is an influence of ed… Show more
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