Fidelização de clientes: uma proposta para uso de RFID no setor de varejo de combustíveis do Brasil

Abstract

Identification (SINIAV), and relationship marketing and customer loyalty. The subsequent sections contain the proposed structure and the feasibility of adopting this technology. Finally, it was concluded that costs, the absence of international standards, and little knowledge of the technology still impede greater use by companies. Major concerns were seen regarding data privacy. The popularization of this technology may help reduce implementation costs and favor larger-scale adoption of the structure proposed in this study.