We construct an effective low energy Lagrangian of gluodynamics which (i) satisfies all constraints imposed by the Renormalization Group; (ii) is scale and conformally invariant in the limit of vanishing vacuum energy density; (iii) matches onto the perturbative theory at short distances. This effective theory has a dual description as classical gluodynamics on a curved conformal background. Color fields are dynamically confined, and the strong coupling freezes at distances larger than the glueball size. We also make specific predictions (in particular, on the N c dependence of glueball properties) which can be tested in lattice simulations of gluodynamics.