2015
DOI: 10.1177/1012690215612457
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Feminization of sport audiences and fans? Evidence from the German men’s national soccer team

Abstract: Sport and sport consumption represent highly gendered spheres. Accordingly, sport spectatorship and fandom have been predominantly male. Recently, however, a trend towards a 'feminization of sport crowds' within European soccer has been detected. The piece of research presented here focuses on the concept's quantitative dimension and aims to provide empirical evidence on long-term trends in female sport consumption and team identification studying trends for the German national soccer team over a 12-year perio… Show more

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Cited by 26 publications
(18 citation statements)
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“…Equality of opportunity and involvement in sports leagues following may look quite different for different generations of women, with younger age groups more likely to exhibit more increased levels of following. These findings are supported by Meier et al (2017) who found increased feminization of consumption and team identification among younger women in Germany, arguing this group has 'been subject to less restrictive gender role socialization' (p. 729).…”
Section: Feminization Of Sports Fandom In Canada?mentioning
confidence: 77%
“…Equality of opportunity and involvement in sports leagues following may look quite different for different generations of women, with younger age groups more likely to exhibit more increased levels of following. These findings are supported by Meier et al (2017) who found increased feminization of consumption and team identification among younger women in Germany, arguing this group has 'been subject to less restrictive gender role socialization' (p. 729).…”
Section: Feminization Of Sports Fandom In Canada?mentioning
confidence: 77%
“…A report by the Central Statistical Office (GUS) from 2013 shows that 43% of women and 48% of men take part in sport and recreation activities, whereas 18.9% of Polish women and 21.8% of Polish men do it on a regular basis (GUS 2013). Women are more frequently sport consumers both directly and via the media (Meier et al, 2015, Clark et al, 2009. According to the research by the Institute for Market and Social Research, in 2012, 64% of women in Poland declared watching TV sports news, and a year later, 74% (IBRIS, 2014).…”
Section: The Quantitative Diff Erences In Media Sport Coverage -Overvmentioning
confidence: 99%
“…Not surprisingly, Danish research shows that female fans of male football teams use various strategies for constructing and negotiating their gender performance in the sports arena (Lenneis and Pfister, 2015). Notwithstanding these counteractive forces, scholars suppose there is an increasing ‘feminization’ of the sport crowds in many European countries (Mintert and Pfister, 2015; Pope, 2011; Pope and Williams, 2011), which according to German research by Meier et al (2015) is related to changing gender roles in society.…”
Section: Theoretical Frameworkmentioning
confidence: 99%