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This article analyzes the opinions of Polish male ( n = 18) and female ( n = 18) sports journalists on the representation of women’s sports in media coverage. The surveyed journalists represented journalists from national television stations, radio stations, and press and Internet media. Some of them were working simultaneously in various mass media outlets. In-depth interviews were conducted in various locations in Poland in 2018. An analysis of the journalists’ views from 36 semi-structured interviews indicated a general consensus among the surveyed sports journalists, both male and female, on the inferior status of women’s sports and women’s sports coverage, a negation of need to realign the inequitable coverage of women’s sports and the perception that sports are a neutral institution with respect to gender. The investigated female sports journalists presented more negative and straightforward views on women’s sports than their male colleagues. This article also indicates the minority status of female sports journalists in Poland and their process of socialization in the profession; it discusses the first male socializing agents that introduced and influenced the female journalists with respect to sports as factors that may be responsible for the journalists’ biased belief in the subordinate nature of women’s sports in general and their secondary position in sports media.

The article presents differences in describing sportspeople during the last four Olympic Games in terms of gender and nationality in Polish newspapers. The fundamental goal of the research was to perform the quantitative and qualitative comparison of press materials from four Olympics (Vancouver 2010, London 2012, Sochi 2014, Rio de Janeiro 2016). The content analysis was used for the quantitative part of the study and critical discourse analysis of two newspapers (the broadsheet and tabloid) in Poland for qualitative part. 712 media articles were analyzed. Our analysis has revealed significant underrepresentation of women and also differences in the description of rival competitors as well as overrepresentation of articles about Polish representatives during the Olympics. Those articles dwelt on the issue of nationality much more often and were more emotionally charged. Also, to a great extent, the performance of non-Polish women athletes was left unconsidered. The authors therefore indicate the validity of combining gender analysis and nationality in the context of the Olympic Games.

The aim of the study was to analyze the press coverage of sports published in the largest Polish daily newspaper, Gazeta Wyborcza, in terms of gender inequality. The content both qualitative and quantitative analysis method was used. In the study, the number of articles on women and men was examined, with the qualitative sections consisting of an analysis of gender stereotypes appearing in these articles. Th e results demonstrated the underrepresentation of women in the examined sports press coverage. The qualitative analysis showed that articles dealing with women’s sports included gender stereotypes. The articles focused on the physical appearance of women or on their non-sports lives. Infantilizing and marginalizing comments were also present. The study revealed the gender-dependent nature of the press coverage of sports in Poland.

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