Abstract:Objective:We explore the relationship between gender stereotypes and North American Halloween costumes.
Method (Study 1):Extending Nelson's analysis of gender-markers in mass-produced children's Halloween costumes, Study 1 explored gender-typing in children's costumes (n = 428), also adding a sample of adult's costumes (n = 428) from major retailers, coding for character archetypes (heroes, villains, and fools), active-masculinity/passive-femininity, and for degree of disguise.
Results (Study 1):Compared to bo… Show more
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