Felicidade no trabalho na geração dos Millennials, novos desafios para os administradores

Urco, Christian Fabián Castillo; Mancheno-Saá, Marcelo Javier; Murillo, Daniel Esteban Chamorro; Salinas, Jenny Margoth Gamboa

doi:10.34117/bjdv5n9-063

BJD

2019

DOI: 10.34117/bjdv5n9-063

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Felicidade no trabalho na geração dos Millennials, novos desafios para os administradores

Christian Fabián Castillo Urco

Marcelo Javier Mancheno-Saá²,

Daniel Esteban Chamorro Murillo

et al.

Abstract: Felicidade no trabalho na geração dos Millennials, novos desafios para os administradores Happiness at work in the Millennial generation, new challenges for managers

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Quality in service, a potential foundation of competitiveness in the informal market of shoes

Pérez

Salinas

2020

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The production and sale within the informal footwear market is one of the main economic and labor activities carried out in the city of Ambato, where it constitutes an economic refuge for those who are unemployed. The main objective of this research was to analyze the current situation in which the informal footwear market is based on the dimensions of quality in the service and the degree of satisfaction of the needs of consumers through a field study, applying a survey based on the dimensions of SERVQUAL model. thee methodology used was a qualitative-quantitative analysis of the five dimensions of the SERVQUAL: reliability, sensitivity, security, empathy and tangible elements; the research instrument was a survey applied to 103 clients. the analysis of reliability and internal consistency of the instrument by means of Cronbach’s Alpha present a value of 0.801; also, by the Spearman’s correlation analysis, the strong relationship of the variables was evidenced: sensitivity and reliability (0.815); sensitivity and security (0.815) and security with empathy (0.768); which show what is being done correctly in relation to customer service. e other dimensions, that did not show a significant correlation, should improve customer service in order to create competitive advantages.

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Quality in service, a potential foundation of competitiveness in the informal market of shoes

Pérez

Salinas

2020

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Felicidade no trabalho na geração dos Millennials, novos desafios para os administradores

Abstract: Felicidade no trabalho na geração dos Millennials, novos desafios para os administradores Happiness at work in the Millennial generation, new challenges for managers

Cited by 1 publication

References 1 publication

Quality in service, a potential foundation of competitiveness in the informal market of shoes

Quality in service, a potential foundation of competitiveness in the informal market of shoes

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