Abstract:The production and sale within the informal footwear market is one of the main economic and labor activities carried out in the city of Ambato, where it constitutes an economic refuge for those who are unemployed. The main objective of this research was to analyze the current situation in which the informal footwear market is based on the dimensions of quality in the service and the degree of satisfaction of the needs of consumers through a field study, applying a survey based on the dimensions of SERVQUAL mod… Show more
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