2016
DOI: 10.1177/0894318416680511
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Feeling Comfortable

Abstract: Recently customer decision make purchasing of factor is changing from the product function or service to emotional benefit in the commodity market. The purpose of this paper is to reveal a comfortable feeling when customer use the deodorizer. We would like to have difference of expression towards using each of products and discover a business chance in the segmentation market. We used to research device by mobile phone for purpose with a moment at comfortable. We analyzed to reveal sub-consciousness using by p… Show more

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Cited by 2 publications
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