Features of the Development of Financial Policy of Russian Companies in Modern Conditions

Abstract

The study includes proposals regarding the development of rational financial policies by Russian companies in modern conditions. The authors have identified the following areas of difficulty: sales, the deficit and availability of financial resources and investment for development and distribution, instability of external conditions. 
 Changes in price policies, optimization of components and volume of trade receivables accounts are some of the suggested ways of improving a company’s sales. The solution to the lack of financial resources for a company’s investment development can be determined by selecting the more effective forms of financing. The authors point out the limitations of investment activities financing under conditions of import substitution while suggesting a composition of indicators of innovation activity.
 The study states that the state faces the challenge of creating favourable conditions for improving the financial stability of companies. The authors suggest measures aimed at perfecting the mechanisms of governmental financial policies.