Features of segmentation and positioning processes when creating an educational brand in neural network economy

Demidova, S. E.; Gusarova, Victoria; Kulachinskaya, Anastasia

doi:10.1145/3388984.3390634

Cited by 7 publications

(3 citation statements)

References 4 publications

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“…In today's world, with the digitalization of marketing processes, it is a priority for institutions to find a place in the world rankings, and in this context, they aim to be in the top ranks with international accreditation and branding activities. (Demidova, et. al., 2020).…”

Section: International Accreditation Institutions and Brandingmentioning

confidence: 99%

International Conference on Eurasian Economies 2023

2023

International Conference on Eurasian Economies

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Various large and small earthquakes have occurred in our world from the past to the present, and they will continue to do so. . When the earth's plates move against each other, pressure is exerted on the lithosphere. As a result, the plates in the earth's crust exert forces on themselves and each other as they move. When the force is large enough, the shell is forced to break. In our study, information will be presented about the history of earthquakes in the world and in Türkiye, deaths as a result of deadly destructive disasters, the effects of earthquakes on the country's economy, and the measures to be taken from the policies taken by the state regarding earthquakes. As a limitation of the study, earthquake geology and engineering are out of the scope of the study. Since there is no technology to prevent earthquakes, living with the reality of earthquakes and living in accordance with public and private rules can reduce the risk of destructive and deadly disasters.

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Section: International Accreditation Institutions and Brandingmentioning

confidence: 99%

International Conference on Eurasian Economies 2023

2023

International Conference on Eurasian Economies

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Section: International Accreditation Institutions and Brandingmentioning

confidence: 99%

Brand Positioning Strategies through Accreditation in Higher Education Institutions on the Internationalization Process

Oralkan

2023

International Conference on Eurasian Economies 2023

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Higher education is a significant indicator of the development level of the countries and undertakes the locomotive role in the enhancement of the relevant country. Institutions go through accreditation processes to improve the quality of higher education output, and to verify that they meet the required minimum requirements nationally and internationally. Accredited institutions, by declaring that they provide added value in the field of education with these documents -at least in terms of requirements- aim to make their names stand out in the minds of students, industry, government, and academic staff. As in almost every field, higher education institutions may intend to gain a competitive advantage by offering a distinctive and unique set of services for their target audience. Based on the literature and empirical studies, this paper focuses on the importance of the brand positioning strategies of higher education institutions in the process of harmonization with national and international standards. It is aimed to evaluate the aspects of accreditation in brand positioning strategies by reviewing previous studies. Within the scope of brand positioning strategies, national and international accreditation processes, and outputs are planned to be reviewed in general. In this regard, through the evaluation of accreditation in terms of brand positioning strategies, a model is presented in the context of related strategies for higher education institutions. Higher education institutions have the potential to become leading international productivity centers by revealing their identities with their positioning strategies.

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“…Education is the foundation of national development [1,2]. If the input scale and allocation structure of higher education are unreasonable, the economic growth will be inevitably dragged down [3][4][5][6]. In contrast, scientific expenditure and allocation of higher education drive the sustainable and stable development of regional economy [7][8][9][10].…”

Section: Introductionmentioning

confidence: 99%

Influence of Spatiotemporal Difference and Input of Higher Education on Regional Economy

2021

Discrete Dynamics in Nature and Society

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Scientific expenditure and distribution of higher education drive the sustainable and stable development of regional economy. Currently, China faces an imbalance in the allocation of higher education resources. To solve the problem, it is necessary to study the spatiotemporal difference of higher education development. Therefore, this paper explores how higher education varies in time and space and measures how the spatiotemporal difference and input of higher education affects regional economy. Firstly, the authors divided the influence of spatiotemporal difference and input of higher education on regional economy into four aspects. Next, the spatiotemporal differences of higher education were examined in detail. Based on the four aspects, an equilibrium model was established for regional economic development, and the law of evolution to equilibrium was analyzed. Experimental results verify the effectiveness of the established model.

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Features of segmentation and positioning processes when creating an educational brand in neural network economy

Cited by 7 publications

References 4 publications

International Conference on Eurasian Economies 2023

International Conference on Eurasian Economies 2023

Brand Positioning Strategies through Accreditation in Higher Education Institutions on the Internationalization Process

Influence of Spatiotemporal Difference and Input of Higher Education on Regional Economy

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