Brand Positioning Strategies through Accreditation in Higher Education Institutions on the Internationalization Process
Ayça Oralkan
Abstract:Higher education is a significant indicator of the development level of the countries and undertakes the locomotive role in the enhancement of the relevant country. Institutions go through accreditation processes to improve the quality of higher education output, and to verify that they meet the required minimum requirements nationally and internationally. Accredited institutions, by declaring that they provide added value in the field of education with these documents -at least in terms of requirements- aim t… Show more
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