“…Underpinning much of this scholarly interest is the premise that the slow food movement is more than 'just a food and wine club' (Parkins and Craig, 2006: 18), as slow food has been linked to broader social movements that aim to overturn a number of well-established social trends. For some, the slow food movement is seen as an antidote to the prevailing culture of 'fast food', which supposedly engenders a 'mindless ', 'mass-produced' and 'unhealthy' approach to food production and consumption (Ferrara et al, 2008;Peace, 2006). For others, the slow food movement is part and parcel of the anti-globalization movement, which stands opposed to the homogenization of food cultures (e.g.…”