Fashion's role in visualizing physical and psychological transformations in movies

Choi, Hyeonyoung; Ko, Eunju; Megehee, Carol M.

doi:10.1016/j.jbusres.2012.06.002

Cited by 29 publications

(30 citation statements)

References 6 publications

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“…Rather, consumers' relationship to Melissa shoes resembles infatuation: immediate, overpowering, and impossible to resist, a relationship to which they "surrender" or "become addicted to" (emic terms). In that sense, the Melisseira identity seems to be as effortlessly achieved as the archetypal transformation of movie characters (Choi et al, 2014). The following account, by one of the bloggers we studied, This emotional intensity feeds back into Melisseiras' relationship to the shoes and their elements.…”

Section: Melisseira Identitymentioning

confidence: 89%

“…They also show that possessions work beyond self-representation as consumers make use of objects to reflect on their self-concepts. However, the material aspects of objectconsumer relations fade in their analysis.Other understandings of identity as an outcome of social relationships have been developed that clearly indicate how objects are employed to develop and reflect processes of selftransformation, also transforming how individuals are treated by others (Dittmars, 1992;Miller, 2010;Choi, Ko and Megehee, 2014). For instance, Shankar et al (2009) note that while choosing an identity may seem an agentic choice, it can also be a very threatening one because of its potential to cause social rejection.…”

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confidence: 99%

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“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities

Ferreira

Scaraboto

2016

Journal of Business Research

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Individuals relate to consumption objects as a means to develop, reinforce, transform, or align their fragmented individual identities. Prior research has mainly focused on understanding the identity-shaping potential of finished consumer products, such as branded shoes. Less attention has been dedicated to understanding how material substances, designer intentions, and marketing efforts jointly influence materiality and the shaping of consumers' identities. Drawing from a netnographic investigation of an online community of plastic shoe aficionados, we extend current understandings of object-consumer relations to include pre-objectification -a process whereby cultural forms are translated into material objects. This expanded view allows us to examine the outcomes of consumer interaction with material elements inscribed in consumption objects. Our study uncovers a collective materialization process where culturally situated material interactions give shape to consumer identities and feed back into consumer culture.Keywords: materiality, object relations, objectification, consumer identity, plastic shoes, netnography 2 2 "My plastic dreams": Toward an extended understanding of materiality and the shaping of consumer identities IntroductionConsumer research has extensively examined how interactions with products help consumers to shape their identities and selves (Belk, 1998;Ahuvia, 2005). Product design, for instance, can elicit infatuation in object-consumer relations (Lastovicka and Sirianni, 2011), and consumers may become attached and develop relationships with specific material objects, independently of these objects' brands (Lastovicka and Sirianni, 2013). Although recent research in various disciplines has started to move beyond finished consumption objects to look at the material characteristics objectified in them, a comprehensive framework for examining the identity-shaping outcomes of consumers' interaction with pre-objectification elements is absent (Dant, 2008;Ingold, 2012;Borgerson, 2013). The "thingness" of consumption objects (Miller, 1987(Miller, , 2005 thus has the potential to support consumer identity-shaping in ways that we do not fully understand. Our study addresses this gap by proposing an expanded view of materiality that considers how interaction with objectified material elements may influence consumers' identity projects.In elaborating our framework, we focus on shoes, a consumption object that is frequently associated with consumers' identity-shaping efforts (Belk, 2003;Marion and Nairn, 2011). Shoes, like clothes, are an example of an object that is "especially suitable for studying the relationship between personal values and values attributed to material goods because of its close association with perceptions of the self" (Crane and Bovone, 2006). Material culture surrounding shoes stimulates consumer imaginations through fantasies and dreams of escape from reality (Huey and Proctor, 2011). In many fairy tales, movies and TV shows, shoes are gifted with "the magical power t...

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Section: Melisseira Identitymentioning

confidence: 89%

mentioning

confidence: 99%

“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities

Ferreira

Scaraboto

2016

Journal of Business Research

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“…However, previous studies indicate that communication channels such as SNS or the situational context can influence an individual's enthusiasm (Kang et al, 2013). Further, some studies suggest that pop cultural forms, such as movies, influence on individual's behavior (Choi, Ko, & Megehee, 2014). Thus, the worldwide phenomenon of pop culture's influence on tourism can be the result of social and environmental transitions.…”

Section: Situational Pop Culture Involvement/enduring Pop Culture Invmentioning

confidence: 99%

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Whang

Yong

2016

Journal of Business Research

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137

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“…These possibilities offer consumers opportunities to conceal, reveal or enhance different aspects of the self, which proves central in defining who they are and how others react during social encounters (Choi, Ko, and Megehee 2014). The perceived quality of these social encounters in turn can profoundly impact consumers' sense of wellbeing (Kaplan 1986).…”

Section: Introductionmentioning

confidence: 99%

Strategy narratives and wellbeing challenges: The role of everyday self-presentation

Liu

Keeling

Hogg

2016

Journal of Business Research

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Through the lens of consumption, this study contributes to understanding the link between self and everyday interactions by identifying and developing a typology of wellbeing challenges and how these are managed in a variety of social contexts. Fifteen phenomenological interviews revealed a series of strategy narratives through which individuals pursue wellbeing within their web of social encounters. These strategy narratives combine in a series of pathways that range from harmonious (e.g., enhancement) to incongruous (e.g., concealment) in individuals' efforts to manage challenges to personal wellbeing. Constructing a typology from these pathways, the research findings pose both opportunities and challenges for social marketers to promote consumers' positive experiences in the marketplace.

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Fashion's role in visualizing physical and psychological transformations in movies

Cited by 29 publications

References 6 publications

“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities

“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities

Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists

Strategy narratives and wellbeing challenges: The role of everyday self-presentation

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