Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure

Pentecost, Robin; Andrews, Lynda

doi:10.1016/j.jretconser.2009.09.003

Cited by 163 publications

(112 citation statements)

References 52 publications

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“…In many cases, men and women are not informed on how they should evaluate the items that make up the garments. (DeKlerk & Lubbe, 2008;Fowler & Clodfelter, 2001;Goldsmith & Goldsmith, 2002;Hye & Stoel, 2002;Pentecost & Andrews, 2010).…”

Section: Analysis and Discussion Of Resultsmentioning

confidence: 99%

“…They make clothing purchases in traditional stores as well as online (Goldsmith & Goldsmith, 2002;Hye & Stoel, 2002;Pentecost & Andrews, 2010). However, it should be noted that 12 out of the 13 highest averages of evaluation referred to male garments.…”

Section: Analysis and Discussion Of Resultsmentioning

confidence: 99%

“…They buy clothes both in traditional stores and on the internet (Goldsmith & Goldsmith, 2002;Hye & Stoel, 2002;Pentecost & Andrews, 2010). They also differ from male consumers on how to evaluate garment quality (Gitimu, Workman, & Robinson, 2013) and in the characteristics of the decision-making process (Bakewell & Mitchell, 2006).…”

Section: Introductionmentioning

confidence: 99%

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Consumers in a social network: the perception of clothing quality per gender

Castelo¹,

Cabral²

2018

RBGN

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Purpose -The general objective of this paper is to evaluate the determinant attributes of the perception of clothing quality by the users of a social network and to verify if there are any differences of evaluation of these determinants between genders.Design/methodology/approach -To achieve the objective, a survey was conducted with a sample of 295 consumers. All participants, regardless of gender, were asked to access the SurveyMonkey site link and to answer the questions regarding the quality of clothing for both men and women. Data analysis was performed using descriptive statistics and variance analysis (ANOVA).Findings -The main results show that: 1. The consumers of garments regard as highly important to take into consideration quality attributes when deciding to buy clothes, especially for women in relation to menswear; 2. Women has a higher perception than men as for the evaluation of the quality attributes of both women's wear and menswear; and, 3. Clothing consumers, in particular consumers of women's products, only consider to purchase such products if they have, in particular, style, fabric quality and fair price.Originality/value -This research filled in some theoretical and methodological gaps with regard to giving emphasis to gender differences in clothing quality assessment. This is in line with the conclusions of quality research conducted long ago, such as Olson & Jacoby's (1972), which findings are specific to the type of product and/or consumer investigated. Therefore, generalizations beyond the product or the consumers examined are of dubious validity.

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Section: Analysis and Discussion Of Resultsmentioning

confidence: 99%

Section: Analysis and Discussion Of Resultsmentioning

confidence: 99%

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Consumers in a social network: the perception of clothing quality per gender

Castelo¹,

Cabral²

2018

RBGN

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“…Age has been used in marketing as a segmentation tool to target specific customer groups [17]. Generational cohorts refer to a group of people who experience similar life events due to growing up within a specific period of time [18]. A particular cohort is associated with certain values and priorities which may continue throughout the group's lifetimes.…”

Section: Generation Theorymentioning

confidence: 99%

A Model of Thai Consumers’ Behavioral Intention: A Study of Generations X and Y

Panjakajornsak¹

2017

IJEEEE

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Abstract:The purpose of this study is to develop and examine the relationships of factors affecting the behavioral intentions of Thai consumers to buy goods and services on mobile devices, such as smartphones and tablets in two generational cohorts, Generation X and Generation Y. Despite the increased adoption of smartphones and tablets to access internet and perform various activities, no empirical research in Thailand has been found to study consumer behavior on mobile marketing and shopping or any specific generations. Based on relevant past research, this research fills this gap by developing a structural model to investigate and test hypotheses developed for this study. The samples were Thai people who used to make online purchases on the internet in the past year. The research instruments used to collect primary data were self-reported questionnaires. The collected data will be tested for reliability and validity using confirmatory factor analysis (CFA) and the structural model will be confirmed by structural equation modeling (SEM).

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“…Previous studies show that generation Y tends to be less brand loyal, less risk averse, more hedonist, more connected to the internet, with a more extravagant lifestyle and different media preferences than generation X [3], [6], [7]. In the context of fashion products, generation Y tends to have higher frequency of purchase, fashion fanship, attitude and impulse buying than other cohorts [8].…”

Section: Introductionmentioning

confidence: 99%

Hijab Fashion Consciousness and Consumption Among Generations X and Y

Hasna¹,

Hati²

2017

Proceedings of the 2017 2nd International Conference on Financial Innovation and Economic Development (ICFIED 2017)

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Abstract. Marketers believe that they should treat generations X and Y as two different market segments, including when they offer a fashion product. Islam has strict laws regarding women's fashion: All women should cover their head and body using a veil or hijab regardless of their cohort or age. This study aims to examine the influence of cohort on hijab fashion-related attitude and consumption behaviour. The study finds no significant differences between generations X and Y in terms of dressing style, source of fashion knowledge, fashion motivation, fashion uniqueness, hijab fashion consciousness or social network site-related behaviour. The study also finds that the significant differences between generations X and Y in terms of hijab fashion consciousness are influenced by level of income and level of fashion expenditure.

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Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure

Cited by 163 publications

References 52 publications

Consumers in a social network: the perception of clothing quality per gender

Consumers in a social network: the perception of clothing quality per gender

A Model of Thai Consumers’ Behavioral Intention: A Study of Generations X and Y

Hijab Fashion Consciousness and Consumption Among Generations X and Y

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