Fashion, Luxury and Design: Store Brand Management and Global Cities' Identity

Arrigo, Elisa

doi:10.4468/2011.1.06arrigo

Cited by 2 publications

(1 citation statement)

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“…The 'culturalization' of luxury shopping, pulled by the demands and the sensitivity of the new tourists (like the Chinese), is producing one more fundamental evolution in the strategy of luxury and fashion companies, as they start to reinterpret their role in the urban contexts and become actors of the local tourist industry. This is partially in continuity with the emphasis on the symbolic value of flagship stores, as emotional repository and showpieces of the brand's heritage (Arrigo, 2011;Manlow & Nobbs, 2013). Another important phenomenon is the sponsorship of major restorations (like in the case of the Colosseum in Rome by Tod's), although there is no empirical evidence of its actual impact on Chinese visitors.…”

Section: The Integration With the Tourism Industrymentioning

confidence: 99%

Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry

Rovai

2016

Symphonya. Emerging Issues in Management

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The relations between tourism and luxury and fashion industry are subject to significant changes because of the quantitative and qualitative discontinuity introduced by the growth of the outbound flows of Chinese tourists and the importance of shopping in their travel experience. The most important implications concern the emergence of a new global market space (the 'Sixth Continent') and of new patterns of integration between the two industries.

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Section: The Integration With the Tourism Industrymentioning

confidence: 99%

Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry

Rovai

2016

Symphonya. Emerging Issues in Management

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City Branding and Local SMEs: A Smart Specialisation Perspective

Pasquinelli

2015

Symphonya. Emerging Issues in Management

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Innovation and the 'Soft' Dimension of CompetitivenessThe 'soft dimension' of competitiveness, which, referring to the domain of symbols, perceived values and images standing for a city in people's minds, is argued to deserve attention in the debate on smart specialisation and innovation policies for regional development. It is argued that the soft dimension of competitiveness is particularly worthy of attention in the case of the smart specialisation since this is a place-based strategy aimed at boosting different and specific territorial innovation patterns which, from the perspective of this work, are supported by place reputation and images. The link between the smart specialisation approach and place branding, which tags the literature stream focusing on the place image and leverages a brand analogy, is an open field for investigation.The smart specialisation strategy needs to make its place-based rationale explicit and recognizable both for a matter of legitimacy of the smart specialisation approach in the European policy arena, and for a matter of competitiveness of the pursued strategies in global markets (i.e. differentiation and positioning). Visibility of local distinctive vision and reputation building are in the picture of those territorial systems pursuing a smart specialisation that is strongly supported locally

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Fashion, Luxury and Design: Store Brand Management and Global Cities' Identity

Cited by 2 publications

References 25 publications

Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry

Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry

City Branding and Local SMEs: A Smart Specialisation Perspective

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