Chinese Outbound Shopping Tourism: A Market-Driven Approach for the Luxury and Fashion Industry

Abstract

The relations between tourism and luxury and fashion industry are subject to significant changes because of the quantitative and qualitative discontinuity introduced by the growth of the outbound flows of Chinese tourists and the importance of shopping in their travel experience. The most important implications concern the emergence of a new global market space (the 'Sixth Continent') and of new patterns of integration between the two industries.

Luxury shopping abroad: What do Chinese tourists look for?

“…Given the documented significance of shopping in tourism, increasing integration has been noted between shopping and other tourism destination activities. For instance, Rovai (2016) pointed out that destinations worldwide are trying to create different shopping venues where patrons can engage in tourist activities while shopping. Destinations may even be more appealing if they offer different shopping areas.…”

Investigation of Luxury Values in Shopping Tourism Using a Fuzzy-Set Approach

“…Such a consumer is aware of new trends and seeks to influence others (Goldsmith, Heitmeyer, and Freiden 1991; Workman and Kidd 2000) as a way of strengthening his or her self-esteem and social status (Shim and Bickle 1994). Fashion leaders are also much more likely than other consumers to seek out new shopping experiences, for instance by shopping in famous stores (Rovai 2016a; Shim and Bickle 1994).…”