“…One of the first to question this assumption was Ward (1987), who used a three-stage model to identify distinct types of family firms, suggesting that differences exist among family firms and their goals. In recent years, the number of studies investigating family firm heterogeneity has grown, 1 leading to insights that family firms differ from one another in their noneconomic goals and socioemotional wealth (SEW; e.g., Chua et al, 2015;Gómez-Mejía et al, 2007;Williams et al, 2019), values (e.g., García-Álvarez & López-Sintas, 2001;Seaman et al, 2019), governance configurations (e.g., Hoopes & Miller, 2006;Schmid et al, 2015), family and generational involvement (e.g., Bammens et al, 2008;Kellermanns et al, 2008;Nordqvist et al, 2014), and interpersonal exchange (e.g., Long & Mathews, 2011), to name a few examples. Although studies in the broader management literature note differences among nonfamily firms, the family's involvement in the firm creates unique complexities.…”