“…In normal economic periods, firms often commit to market expansion and adjust strategies to behave attractively to the market, expecting to witness increases in sales and profit (Osmani and Deari, 2016; Martin‐Rios and Pasamar, 2018). Under the market expansion, family firms could have higher current ratios, profit margins, and cash flow ratios (Scholes et al, 2021; Hu et al, 2022a), reflective of higher liquidity. Liquidity is an essential enabler of firms' R&D activities, which allows family firms to ease their attention to the preservation of SEW.…”