“…Previous research on the relevance of firm size has shown that small firm size, as is prevalent in rural tourism, can block organisational development due to a lack of economies of scale, access to capital, bargaining power and employee attraction (Bamiatzi & Kirchmaier, 2014;Pansiri, 2007;Sundbo et al, 2007;Weiermair & Peters, 1998;Zhao & Getz, 2008). Larger (family) firms are also usually more able to endure financial crises (Lee, 2006) due to greater financial endowment. At the same time, small firms can benefit from more flexible business behaviour, such as being able to quickly react to environmental changes or by focusing on niche strategies (Bamiatzi & Kirchmaier, 2014).…”