“…The units of analysis are lead editorials and the sub-editorials. The Urdu language newspapers of the Roznama Jang and the Roznama Express are among the top newspapers of Pakistan in terms of their online traffic and sharing in blogs (Pahore, Memon, & Khan, 2021;Pahore, Memon, Hamid, et al, 2021) (Bolsen & Shapiro, 2018;Feldman et al, 2015; with the coverage of climate change in Pakistan. The guidelines from the previous research A.…”