Abstract:<em><span lang="IN">This research was conducted with the aim of analyzing the factors that influence the customer's decision to choose mudharabah financing at PT. BPRS Gebu Prima Medan. The research method used in this research is quantitative research and data collection techniques in this study using a questionnaire. The data analysis used in this research is data quality test, classical assumption test, multiple linear regression test, and hypothesis testing. Based on the results of the study in… Show more
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