Faktor – Faktor Yang Mempengaruhi Permintaan Daging Broiler Di Kota Malang

Abstract

The research was conducted on a number of consumers who bought broiler chicken and not sold again. The number of respondents in each market amounted to 100 respondents incidental sampling. Research location was chosen with consideration because the big market is in the middle of the city, while for dinoyo market because of its location on subdistrict and reside in the residential area. The data collected are primary and secondary data. The type of this research is quantitative descriptive, that is research which describes or describe characteristic from a state or object of research done through data collecting, data analysis and interpretation result of its analysis. The research method used survey method. Data processing from the results of research conducted using Cobb-Douglas function using SPSS version 16.0. Based on the results of research conducted on broiler consumers in Malang City can be concluded that the factors that affect the level of demand for broiler meat in the city of Malang is the price of the goods themselves (broiler meat prices), price of chicken meat, beef prices, cooking oil prices, incomes per capita, education and consumer tastes.

The Relationship Between Consumer Doubt and Value for Money on Purchase Intention

“…The sampling technique used in this study was purposive random sampling, which prioritized the purpose of the study rather than the nature of the population (Bungin, 2015) with a total sample of 30 respondents. The data is taken using the Roscoe Theory where the number of samples is at least ten times the number of variables (Murti & Putri, 2018). This research was measured using a Likert scale, where respondents determine the level of their agreement to the questions given by choosing the answers that have been determined (Maryuliana et.al,2016).…”

Mitigasi risiko kesejahteraan hewan, kehalalan, dan keamanan rantai pasok industri daging ayam broiler skala menengah

“…Kota Malang memiliki penduduk sebanyak 0,3% dari total penduduk di Indonesia [1] sehingga menjadi Kota terbesar kedua di Provinsi Jawa Timur setelah Surabaya. Kota Malang memiliki banyak fasilitas pendidikan, sarana transportasi memadai, dan biaya hidup relatif terjangkau yang menjadi daya tarik tersendiri bagi masyarakat untuk tinggal di kota tersebut sehingga kebutuhan konsumsi di Kota Malang relatif tinggi [2]. Salah satunya kebutuhan konsumsi pada hasil komoditas ternak berupa daging ayam broiler.…”

“…Faktor yang mempengaruhi permintaan daging ayam broiler di Kota Malang adalah harga daging ayam broiler, harga daging ayam kampung, harga daging sapi, harga minyak goreng, pendapatan per kapita, pendidikan dan selera konsumen [2].…”