“…experience (Bhave & Glomb, 2016;Gabriel, Acosta, & Grandey, 2015;Hur, Han, Yoo, & Moon, 2015;Lam, Huo, & Chen, 2017), showing that the choices of emotional labor strategies are directly related to the construction of the service experience. The deep action has been considered one of the most appropriate strategies for the management of emotion because it contributes to the salespeople, so they can receive positive responses from the consumer and increase their level of satisfaction (Delpechitre & Beeler, 2017;Hur, Han, Yoo, & Moon, 2015;Zhan, Wang, & Shi, 2016). The surface action, in turn, when used alone, has been considered ineffective in terms of quality of work performance and consumer satisfaction (Bhave & Glomb, 2016).…”