Fair Trade and the Depersonalization of Ethics

Ballet, Jérôme; Carimentrand, Aurélie

doi:10.1007/s10551-010-0576-0

Cited by 39 publications

(27 citation statements)

References 33 publications

(40 reference statements)

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“…Moore et al (2006) cite an example where a supermarket's own fair-trade-labeled product carries a disclaimer regarding the generic nature of the producers featured on the packaging. This development appears to Downloaded by [New York University] at 17:16 13 December 2014 support both the depersonalization arguments of Ballet and Carimentrand (2010) as well as the problems associated with a potential reduction of fair trade adhesion in the mainstream highlighted by Benzenco and Blili (2011). How will fair trade consumers feel part of the development process in these circumstances?…”

Section: Literature Reviewmentioning

confidence: 57%

“…Ballet and Carimentrand (2010) propose that due to mainstream growth, the purchase motivation of fair trade products has shifted from a strong relational dimension based on both the ethics of care (Mansfield, 2003) and/or relational ethics (Whatmore, 1997;Carimentrand & Ballet, 2004), to a depersonalization of ethics. Ballet and Carimentrand (2010) argue that previously, consumers felt they were actively participating in the development process by involving themselves in knowledge and ties with producers. Whereas today in the mainstream supermarket, staff are not generally able to discuss or convey information regarding fair trade producers and the depth of producer information on the packaging can often be limited.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Dickinson (2001) argues that the remoteness between production and consumption actors is a problem and suggests that consumers have limited knowledge of agriculture and its production process, and therefore demonstrate a lack of insight into the implication of their purchase decision. Also, more recently, a number of authors have highlighted the problems associated with both reducing fair trade adhesion and the depersonalization of fair trade ethics in the mainstream (Ballet & Carimentrand, 2010;Bezenco & Blili, 2011).…”

Section: Introductionmentioning

confidence: 99%

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Drawing on “Producer-Tours”: A Technique for Addressing Consumer Uncertainty Surrounding the Consumption of Fair Trade Food Products?

Doherty

Clarke

2012

Journal of Nonprofit & Public Sector Marketing

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Despite the global increase in both fair trade sales and awareness, actual market shares of some fair trade products remain disappointing. A number of authors have suggested various reasons for this, including the complexity of the situational context affecting actual purchase behavior (Carrington, Neville, & Whitwell, 2010), the disconnect between producers and consumers (Dickinson, 2001), and the problems associated with the depersonalization of ethics in mainstream distribution (Bezencon & Blili, 2011). This article introduces the drawing method into the field of research on fair trade consumption. Using this method, this study explores student perceptions of both fair trade consumers and how fair trade works. In doing so, the drawing method unveiled two potential consumer types; namely, the dreamer and the angel. On this, we argue that our study reveals some of the possibilities inherent in the use of the drawing method to explore uncertainty surrounding fair trade consumption.

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Section: Literature Reviewmentioning

confidence: 57%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Drawing on “Producer-Tours”: A Technique for Addressing Consumer Uncertainty Surrounding the Consumption of Fair Trade Food Products?

Doherty

Clarke

2012

Journal of Nonprofit & Public Sector Marketing

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“…These elements had become increasingly "mute" on the shelves of the supermarkets (Ballet and Carimentrand 2010), or in other words, the "window" on the trade chain had turned opaque. Acting against this devalued version of the fair trade market, the new shop design aimed to singularize through in-store storytelling.…”

Section: Discussion: Fairtradization In and Against The Fair Trade Mamentioning

confidence: 99%

“Fairtradization”: a performative perspective on fair trade markets and the role of retail settings in their enactment

Geysmans

Krom

Hustinx

2017

Consumption Markets & Culture

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Abstract:In line with the Callonian approach in economic sociology, this paper introduces the concept of "fairtradization" to analyze the assemblages of human agents, material devices, and discourses through which the fair trade market is enacted. We argue that the retail setting is a key site for the enactment of particular versions of "fair trade," focusing on a case study of the newly designed world shops in Flanders (Belgium). We reveal that the new shop design -aimed to address particular overflows resulting from the mainstreaming of fair trade-constitutes a multivocal shopping environment that enables four analytically distinct enactments of fair trade shopping. Our analytical approach opens up a more dynamic and complex understanding of fair trade beyond the unidirectional diagnosis of mainstreaming. More generally, it provides support for a radically performative view of consumption markets, pointing to the importance of retail settings as socio-material spaces for their enactment.

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“…Historiquement, le commerce équitable est caractérisé par des relations personnalisées de long terme, sur le modèle des filières intégrées. La création de standards uniques pour la certification par tierce partie des produits engendre une certaine dépersonnalisation de l'éthique du commerce équitable (Ballet et Carimentrand 2010), qui ouvre la voie à la substitution des fournisseurs (Daviron et Vagneron 2011). Les valeurs et principes du commerce équitable, dont la logique concurrentielle croissante a été évoquée en introduction de cet article, impliquent des relations spécifiques entre acteurs le long des filières.…”

Section: Le Circuit Artisans Du Monde Un Circuit Alternatif Et Intégréunclassified

Les commerces équitables du quinoa : une analyse de la diversité des filières

Carimentrand

2011

Canadian Journal of Development Studies/Revue canadienne d'étud

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S'appuyant sur le cas du quinoa de Bolivie commercialisé en France, cet article propose d'analyser la gouvernance de différentes sous-filières du commerce équitable. Ces sousfilières (intégrée, labellisée FLO et labellisée bio-équitable) diffèrent par les signes de qualité utilisés (marques et labels), le type de garantie offert aux consommateurs (certification par tierce partie, ventes en magasins spécialisés), les modes de coordination entre acteurs et les possibilités de remontée des filières offertes aux producteurs. L'article défend la thèse selon laquelle les différentes initiatives de commerce équitable apparues dans un contexte de concurrence, et matérialisées dans ces standards, se traduisent par des modes de coordination particuliers qui peuvent être en contradiction avec les principes même du commerce équitable.Mots clé : commerce équitable; filière; label; mode de coordination; quinoa Focusing on the sale of quinoa in France, this article proposes to analyse the governance of different fair trade channels. These channels (labelled integrated, FLO and bio-equitable) differ by the quality seals used (labels and brands), the type of guarantee offered to consumers (third party certification), the modes of coordination between actors and the possibilities of upgrading to producers. The article argues that different initiatives for fair trade occur in a context of competition. Owing to these competitive standards, the process of fair trade translates into particular modes of coordination which contradict the principle of fair trade itself. IntroductionCet article a pour objet d'analyser la gouvernance de différentes sous-filières du commerce équitable à partir de l'étude du cas du quinoa 1 équitable de Bolivie commercialisé en France. Ces sous-filières (intégrée, labellisée FLO 2 et labellisée bio-équitable) diffèrent par les signes de qualité utilisés (marques et labels), le type de garantie offert aux consommateurs (certification par tierce partie, vente en magasins spécialisés), les modes de coordination entre acteurs et les possibilités d'émancipation offertes aux producteurs. Comme le souligne Renard (2010, p. 37), « le paradoxe majeur est que, confronté à la prolifération de labels parallèles qui lui disputent la préférence des consommateurs, le commerce équitable, créé pour échapper aux lois de la concurrence par les prix (coordination marchande), se voit maintenant plongé dans la logique concurrentielle autour de ses propres valeurs et principes ». Cette logique concurrentielle s'inscrit dans un contexte plus global d'intensification de la concurrence par la qualité sociale et environnementale sur les marchés agro-alimentaires mondiaux (Codron et al. 2006, Fulponi 2006. Dans

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Fair Trade and the Depersonalization of Ethics

Abstract: credibility, Fair Trade, relational ethics, traceability,

Cited by 39 publications

References 33 publications

Drawing on “Producer-Tours”: A Technique for Addressing Consumer Uncertainty Surrounding the Consumption of Fair Trade Food Products?

Drawing on “Producer-Tours”: A Technique for Addressing Consumer Uncertainty Surrounding the Consumption of Fair Trade Food Products?

“Fairtradization”: a performative perspective on fair trade markets and the role of retail settings in their enactment

Les commerces équitables du quinoa : une analyse de la diversité des filières

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