“…The scales for the constructs derived from UTAUT2 (i.e., Hedonic Motivation, Costs, and Habit) were adapted from Venkatesh et al (2012). The Speed scale was drawn from Steve Blank and Dorf (2012), the scale for Funding was derived from Picken (2017) Brem, 2017;Sarasvathy, 2001), and its implementation is cyclical and adaptive, with continuous pivots, iterations, and development of ephemeral support business models: (Bajwa, Wang, Nguyen Duc, and Abrahamsson, 2017;McGrath, 2010) as the new business model integrates the needs and support of valueholders, which seldomly is a linear, straight process.…”