Abstract:When technology adoption takes on fad-like characteristics, large swings in demand and expectations for the technology result. Companies can see revenues skyrocket, only to fall just as fast without understanding the dynamics of the consumer adoption decision process. In this paper, we present a model for fad-like technology adoption built upon Rogers' technology adoption lifecycle, to which we add the theory of information cascades and adopter thresholds. Adopter behaviour in each stage of the lifecycle may b… Show more
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