Facts Over Stories for Involved Publics: Framing Effects in CSR Messaging and the Roles of Issue Involvement, Message Elaboration, Affect, and Skepticism

Dhanesh, Ganga S.; Nekmat, Elmie

doi:10.1177/0893318918793941

Cited by 36 publications

(38 citation statements)

References 84 publications

(144 reference statements)

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“…These results are consistent with the fact that stakeholders are skeptical of the CSR communication of brands (Dhanesh and Nekmat, 2019), and of their communication of corporate purpose as well. Specifically, younger stakeholders express commitment to responsible organizations that are purpose-driven, but their actions do not yet reflect their attitudes (Dhanesh, 2020).…”

Section: Discussionsupporting

confidence: 87%

The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles

2020

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Purpose driven companies have developed their corporate culture with a commitment to stakeholders, Sustainable Development Goals, and social responsibility, prioritizing the management of organizational intangibles over capital. The overall objective of this research is to gain knowledge regarding the attention and emotional intensity registered by young Spanish university students when visualizing corporate purpose versus corporate visual identity, as well as the image of the Chairman of the main Spanish companies quoted on the IBEX 35. The techniques of eye tracking and galvanic skin response have been used with 31 Spanish university students. The results suggest that brands with the highest brand equity in the Interbrand (2019) ranking are also the ones that receive the highest levels of attention and emotional arousal, and that a wellformulated corporate purpose is not enough to satisfy the public if company credibility is low due to previous perceptions of an organization.

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Section: Discussionsupporting

confidence: 87%

The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles

2020

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“…Consumers are more willing to engage in a relationship with an honest and trustable brand, whereas businesses should refrain from opportunistic practices to gain the trust of their customers to avoid losing faith in their brands (Sun et al, 2019;Ulusoy & Barretta, 2016). Moreover, trust in advertising i s v i t a l ; if people find the information provided in the advertisement is reliable and trustable, they are willing to act according to the message conveyed in the advertisement (Dhanesh & Nekmat, 2019;Ebrahim, 2019;Shieh et al, 2018). It is significant to study the determinants of consumer trust in the corporations' advertisement considering the consumers constantly establish scepticism regarding the advertising messages.…”

Section: Trust In Green Advertisementmentioning

confidence: 99%

Trust in Green Advertising: Mediating Role of Environmental Involvement

Tee¹,

Lim²,

Ng³

et al. 2022

IJARBSS

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The Covid-19 pandemic has heightened public interest and awareness of the importance of living sustainably while sparked interest in businesses that make "good" use of their green marketing campaign. Indeed, green marketing has gained wide acceptance within the business world as a viable competitive strategy to grab and win customers' attention in the marketplace. This research sought to investigate how the green advertising environmental claims affect consumers' trust in the green advertisement. The mediating role of involvement was examined. Data from 185 respondents in Malaysia were collected and analysed using SPSS. Adapted scales were used to measure environmental claims, environmental involvement, and trust and their relationships were tested using PROCESS macro and SPSS. The findings revealed that environmental claims had a significant direct and indirect effect on consumers' trust via environmental involvement. Environmental involvement partially mediated the relationship between environmental claims and consumers' trust toward the green advertisement. Results indicate that environmental claims did enhance consumers' trust in green advertisements. Moreover, consumers with deep environmental concerns had higher trust in the green advertisement if the advertising (environmental) claims included relevant facts and were executed correctly. The results of this study can be used as a reference for future research of consumers' attitudes toward green marketing/advertising and the types of advertising execution in green marketing. Furthermore, the findings of this study also add to the growing body of knowledge about green marketing in developing countries like Malaysia, which has a large potential market for green products. This study is limited to only two constructs, many variables such as advertising's execution techniques and media strategies can be included for future research directions.

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“…A study on information framing and consumers showed that if information framing describes the benefits of buying organic food or emphasizes the losses caused by not buying that type of product, then it will significantly affect the attitude of consumers and intention to purchase ( 29 ). In research that focuses on the relationship between corporate social responsibility problem and positive influence, problem participation is positively correlated with positive influence and is, therefore, positively correlated with attitude and behavior intention ( 30 ). In the field of health behavior, it has been found that intentions of college students to get vaccinated against HPV differ depending on the type of information that they receive ( 31 ).…”

Section: Methodsmentioning

confidence: 99%

Effect of Information Framing on Wearing Masks During the COVID-19 Pandemic: Interaction With Social Norms and Information Credibility

Peng

Jiang

Guo

et al. 2022

Front. Public Health

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ObjectiveThe main objectives of this study were to use the effect of information framing (different expressions of the same issue, e.g., positive messages and negative messages) to explore key factors that influence the attitude of and intention of the public toward wearing masks and to understand the internal and external factors of intervention on information framing perception.MethodsThis study performed an online questionnaire survey to explore the influence of demographic characteristics, information framing, social norms, and information credibility on the attitude of the public toward masks and their intention to wear them.Results(1) Information framing had a significant impact on the attitudes of people toward masks and their intention to wear them, and the persuasion effect of gain-framed messages was higher than that of loss-framed messages. (2) Gender, income, occupation, educational background, and residence have no significant difference in attitude and intention to wear masks. There was a significant correlation between age and wearing of masks (p = 0.041 < 0.05). (3) Social norms affected people's perception of information framing and their attitude toward wearing masks, but only the impact of loss-framed messages on intention was significant. (4) Information framing affected people's perception of information credibility, which had a positive impact on their intention to wear masks; however, information credibility only had a significant impact on attitude toward wearing masks under the gain-framed messages and played an intermediary role.ConclusionThe impact of information framing on the attitude of people toward masks and their intention to wear them varies. Individuals involved in the publicity of health information related to this issue should pay attention to the influence of information framing and content on the public wearing masks as a means of enhancing public health awareness.

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Facts Over Stories for Involved Publics: Framing Effects in CSR Messaging and the Roles of Issue Involvement, Message Elaboration, Affect, and Skepticism

Cited by 36 publications

References 84 publications

The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles

The Corporate Purpose of Spanish Listed Companies: Neurocommunication Research Applied to Organizational Intangibles

Trust in Green Advertising: Mediating Role of Environmental Involvement

Effect of Information Framing on Wearing Masks During the COVID-19 Pandemic: Interaction With Social Norms and Information Credibility

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