Factors That Influence Consumers' Need for Touch

To see is to hold: Using food surface textures to communicate product healthiness

“…As distinct textures remind people of haptic properties of a product and thus guide their perception based on what something may 'feel' like to touch (e.g. Jansson-Boyd & Hurling, 2018), this can also influence perceived crunchiness and chewiness. Crunchy and chewy textures can significantly contribute to whether foods are enjoyable (Szczesniak & Khan, 1971;1984, Tunick et al, 20131991).…”