Factors That Impact Green Product Purchase Behaviour of Malaysian Shoppers

Abstract

Today, the rapid development of technology has caused both positive and negative effects and environmental changes. While enjoying the convenience provided by technology, people should have the right mindset in keeping and protecting their environment healthy. Therefore, this study aims to examine the factors that impact the green product purchase behaviour of Malaysian shoppers in Klang Valley, Malaysia. Five independent variables were used in this research project to identify the factors that influence working consumers’ purchasing behaviour toward green products: social influences, environmental attitudes, environmental concern, and perceived effectiveness of environmental problems and perceived effectiveness of environmental behaviour. Six hundred consumers are the solely targeted respondents in this study. It is found that there are no significant differences for the gender and race variables, whereas the monthly income variable found a significant difference. In addition, the study findings also discovered a significant relationship between the factors influencing consumers’ purchasing behaviour towards green products. Consequently, these research findings have provided insights and feedback to businesses facing many challenges in convincing consumers to purchase green products. By gathering this information, marketers can understand the route that shifts the environmental factors to green purchase behaviour. They also would be able to formulate their various strategies to effectively attract more consumers to purchase green products.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0103/a.php" alt="Hit counter" /></p>

The Effect of Service Marketing Mix on Sales Performance: The Case of an Insurance Company in Perak, Malaysia

“…Regarding the relationship between variables of the service marketing mix (7Ps) on sales performance, the research found a significant and insignificant relationship between the variables. For instance, (Saravanan et al, 2023;Li & Lee, 2019) conducted research that green marketing strategies have a positive impact on sales growth process variables and suggested that implementing such techniques of green products, green promotion, and the green process will aid in achieving desired sales growth levels. (Gituma, 2017), in his research, has established product quality, pricing strategy, and distribution channels located in urban has a positive impact on sales performance and recommended that the Unga Group should improve on their packaging design hence increasing product visibility and recognition.…”

A Study of the Factors Influencing Purchasing Behaviour of Online Consumers in Klang Valley, Malaysia

“…Online shopping trends are influenced by many multidisciplinary and multidimensional factors that affect consumer behaviour (Saravanan et al, 2023;Kanapathipillai & Mahbob, 2021;Zhang, 2002). Subjective factors, like online consumer attitude and individual demands, and online buyers' objective factors, like web trust, product price, and quality, have contributed significantly to online buying behaviour.…”

“…Perception of the benefits associated with a specific shopping behaviour that was deemed to provide satisfaction to the individual. The functional or utilitarian perceptions of shopping on the internet are based on how effective the internet as a shopping medium is at assisting consumers in accomplishing the tasks they need to accomplish and how easy it is to navigate the internet as a shopping device (Saravanan et al, 2023;Overby & Lee, 2006;Nili, Delavari, Tavassoli & Barati, 2013). Regarding the reasons for the widespread perception of benefits, the most popular ones are related to ease of use, accessibility, and the convenience of time and energy.…”

“…In line with previous findings, a study by (Fatema & Siddiqui, 2021;Krisnanda & Rulirianto, 2019;Ma'munillah & Widarko, 2018) derived a similar conclusion affirming that a customer's concept of convenience plays an influential role in influencing their behaviour when it comes to making an online purchase; thus, ease of use is likely to have a significant impact on their behaviour when it comes to making an online purchase. Over the years, online shopping has gained wider popularity among Malaysians as it offers several hassle-free, convenient, time-saving methods of running errands and purchasing services and goods, along with its simplicity (Saravanan et al, 2023;Kanapathipillai & Kumaran, 2022;Arora & Aggarwal, 2018). Moreover, the pandemic has also expedited the adaption of online shopping.…”

Factors That Influence E-Shopping Satisfaction of Household Appliances Consumers in Klang Valley, Malaysia

“…Companies can use e-commerce to transact their business globally twenty-four hours a day without being limited by time and place. Companies can also use ecommerce to conduct business activities such as operational skills, provide various information to consumers, and connect with customers, to ensure they provide customers with perfect pre-sales and after-sales service (Sivaraman et al, 2023;Saravanan et al, 2023). With fierce competition in the market, many companies are actively maximizing their e-business services to provide better service to existing customers and attract new customers (Kajandren et al, 2023;Kanapathipillai & Kumaran, 2022).…”