Factors that affect acceptance and use of information systems within the Maritime industry in developing countries

Abstract

Purpose Although information and communication technology has become a significant driver for organizational efficiency and effectiveness, there is inadequate empirical research on technology acceptance in the maritime industry especially in developing countries. Literature on how behavior and attitude influence technology acceptance is non-existent. This study therefore aims to augment existing literature on technology acceptance in developing countries with particular emphasis on the maritime industry. Design/methodology/approach The study extended the unified theory of acceptance and use of technology (UTAUT) model to investigate the factors that affect the acceptance and use of INTTRA: a multi-carrier booking and shipping system designed to facilitate ocean trade worldwide. Responses from 198 subjects, collected through a questionnaire, were analyzed using partial least square structural equation modeling. Findings The research model confirmed significant influences of performance expectancy, facilitating conditions, anxiety and attitude towards use on users’ intention to use INTTRA. In contrast, social influence, effort expectancy and self-efficacy did not significantly influence intention to use. Although these findings confirm some proposed relationships in the UTAUT model, it contradicted the cultural dimension argument that developing countries with higher degrees of femininity pay less attention to performance and high attention to social influence. Research limitations/implications The study contributes to knowledge in the area of information systems and technology acceptance in developing countries. Particularly, it seeks to expand literature on adoption within the maritime industry. The study is limited to the sample used for the study, as it used participants from only one country. However, the findings are not generalized for the entire maritime industry but rather Ghana. Originality/value The originality of the study is derived from the provision of literature on adoption within the maritime industry in developing countries. It also provided evidence that challenges existing knowledge on characteristics of countries that exhibits high level of femininity culture as proposed by Hofstede.

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“…This research result is supported by other research such as Hossain and Wiafe et al (Md. A. Hossain, 2019;Wiafe et al, 2019), where there is no positive significance between effort expectancy and behavior intention. (Eneizan et al, 2019;Khalilzadeh et al, 2017;Mohd Thas Thaker et al, 2021;Musyaffi, 2020;Rahi & Abd.…”

“…Hossain, 2019). And the results are not significant regarding effort expectancy in the field of maritime information systems (Wiafe et al, 2019) and mobile payment (Md. A.…”

“…Likewise, the existing technology ethics can increase work productivity, so the users' ability to adopt technology is higher. Previous literature has shown that performance expectancy has a significant impact on behavior intention (Eneizan et al, 2019;Khalilzadeh et al, 2017;Mohd Thas Thaker et al, 2021;Musyaffi, 2020;Rosnidah et al, 2019;Sabani, 2020;Sabbir et al, 2020;Sivathanu, 2019;Wiafe et al, 2019;Xu et al, 2019). Meanwhile, effort expectancy has a strong influence on performance expectancy and behavior intention (Arfi et al, 2021;Eneizan et al, 2019;Merhi et al, 2019;Mohd Thas Thaker et al, 2021;Musyaffi, 2020;Musyaffi et al, 2021;Rahi & Abd.…”

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“…The theory of planned behaviour (Ajzen, 1991) explains that attitude influences behaviour. Also, findings from Wiafe et al (2019) confirm this relationship. However, some scholars have argued otherwise (Festinger, 1962;Harmon-Jones and Harmon-Jones, 2007;Wiafe et al, 2014), they all agree that there is a relationship between attitude and behaviour.…”

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“…It is an undisputable fact that greater productivity will be enhanced from using the PPS since intention to use and actual usage behavior will be extremely high under the PPS. Scholars such as (Wiafe et al, 2019;Venkatesh, Morris and Davis, 2003;Venkatesh and Davis, 2000;Davis, et al, 1989) have all shown in their respective work that the perceived usefulness variable is a stronger predictor of intention to use a new system in both mandatory and voluntary environments. The PPS is operated in a mandatory environment, subsequently based on the arguments advanced above the hypotheses related to the PU variable is posited as: H1.…”