Factors Related to Chinese Customers’ Online Purchase Intention: The Case Study of JINGDONG.COM Online Shopping’s Customer in China

Abstract

In the past two decades, the development of China's Internet industry has been very rapid. Many service industries around the Internet have also been on the rise, of which, online shopping has become the fastest growing Internet industry chain. This study will focus on analyzing customer’s online purchase intentions, the researchers found four variables that have a relationship with customers online purchase intention. Primary data of this research were collected by online and offline questionnaires which were distributed to Chinese customers’ who has ever used JD.com service to found how JD.com service related to customers’ purchase intention. In this thesis, researchers collected 273 questionnaires to summarize the correlations among the independent variable and dependent variables. The results showed that all three independent variables which are perceived reputation, customer attitude and convenience variable are statistically significant and have positive relationship with customer’s online purchase intention.

Eefects of Product Quality, Service Quality, Price, Familiarity, Reputation, And Application Quality On Shopee Users’ Purchase Intention

“…Therefore, a good reputation for the seller will greatly affect the buyer's purchase intention. The results of this study are consistent with the previous studies by Zhen et al (2021) which shows that consumers may be aware of online reputation sellers. They also revealed that perceived reputation has a high correlation with online purchase intention.…”

Membentuk Loyalitas Pelanggan Dengan Penggunaan Artis Korea Sebagai Brand Ambassador E-Commerce di Indonesia

“…Berdasarkan penelitian yang dilaksanakan Zhen et al, (2021) menghasilkan persepsi reputasi dan niat beli online pelanggan, sikap pelanggan dan niat beli online pelanggan yang melibatkan 300 pengisi kuesioner. Penelitian yang dilakukan Shi et al, (2018) bertujuan untuk mengintegrasikan bias termasuk inersia yang disengaja pelanggan dan cognitive lock dengan kepercayaan dan komitmen pelanggan dalam perspektif.…”

“…Serta hubungan antara niat beli ulang dan loyalitas pelanggan memiliki pengaruh sebesar 0,664 dengan indikator paling utama atau berpengaruh yaitu loyalitas pelanggan. Hasil ini sesuai dengan penelitian yang pernah dilakukan oleh Hallikainen dan Laukkanen (2011), Zhen et al, (2021) serta Shi et al, (2021). Berdasarkan pembahasan di atas dapat menunjukkan bahwa loyalitas pelanggan dapat menimbulkan niat beli ulang.…”