Factors of source credibility

Whitehead, Jack

doi:10.1080/00335636809382870

Cited by 227 publications

(98 citation statements)

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“…The notion of authority or trustworthiness as properties of credibility judgments (Rieh, 2002;Whitehead, 1968;Hovland & Weiss, 1951) was a definite factor in credibility judgments in this study. Even with only 2.8 seconds of viewing time, people were not only able to discern well-known sites such as Mayo Clinic, but they were also able to determine subtle distinctions such as whether a site was based in the United States (which several participants indicated to be a factor in their judgments).…”

Section: Discussionmentioning

confidence: 76%

“…Relating this study to source credibility theory, it is possible to draw parallels between dynamism and professionalism as properties of credibility judgments (Whitehead, 1968;Berlo et al,1969) and visual design. That is, visual design sets a mood or tone to some degree of positive to negative to which people react and carry forward with them as they interact with a Web site.…”

Section: Discussionmentioning

confidence: 99%

“…Interestingly, these opinions changed over a 4-week period (i.e., the percentage who agreed with the high credibility source decreased and the percentage who agreed with the non-credible source increased). Whitehead (1968) further identified factors that constitute the credibility of a source: trustworthiness, professionalism, dynamism, and objectivity. Slightly different factors emerged from a study by Berlo, Lemert, and Mertz (1969), namely, safety, qualification and dynamism.…”

Section: Credibility Theory and Frameworkmentioning

confidence: 99%

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Consumer health information on the Web: The relationship of visual design and perceptions of credibility

Robins

Holmes²,

Stansbury

2009

J. Am. Soc. Inf. Sci.

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Consumer health information has proliferated on the Web. However, because virtually anyone can publish this type of information on theWeb, consumers cannot always rely on traditional credibility cues such as reputation of a journal. Instead, they must rely on a variety of cues, including visual presentation, to determine the veracity of information. This study is an examination of the relationship of people's visual design preferences to judgments of credibility of information on consumer health information sites. Subjects were asked to rate their preferences for visual designs of 31 health information sites after a very brief viewing.The sites were then reordered and subjects rated them according to the extent to which they thought the information on the sites was credible. Visual design judgments bore a statistically significant similarity to credibility ratings. Sites with known brands were also highly rated for both credibility and visual design. Theoretical implications are discussed.

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Section: Discussionmentioning

confidence: 76%

Section: Discussionmentioning

confidence: 99%

Section: Credibility Theory and Frameworkmentioning

confidence: 99%

See 1 more Smart Citation

Consumer health information on the Web: The relationship of visual design and perceptions of credibility

Robins

Holmes²,

Stansbury

2009

J. Am. Soc. Inf. Sci.

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“…However, the expertise and trustworthiness of a stakeholder may be measured differently by the person evaluating stakeholder credibility (Pornpitakpan, 2004;Wiener and Mowen, 1986). Further dimensions of stakeholder credibility were proposed in the 1960s, including competence, dynamism (Berlo et al, 1969), objectivity (Whitehead, 1968), authoritativeness and character (McCroskey, 1969). However, these measures were criticized for the haphazard use of their scales, which did not guarantee generalizability (Cronkhite and Liska, 1976).…”

Section: Stakeholder Credibilitymentioning

confidence: 99%

Consumers' perceptions of stakeholder credibility: who has it and who perceives it

Dentoni

Tonsor

Calantone

et al. 2014

Journal on Chain and Network Science

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Based on the case of US consumer choice of beef steak brands, this study investigates how individual perceptions of information source credibility influence food brand choices. In particular, it tackles the questions: which stakeholders inside or outside the food chain are perceived as credible information sources in promoting food quality? Which consumer segments perceive different stakeholders as credible? What is the relationship between consumers' perceptions of stakeholder credibility and their brand choices? Data are collected from a representative sample of 460 US citizens through an online survey in November 2009 and analyzed through a set of path models. Results provide evidence that: perceptions of stakeholder credibility overall influence their beef brand choices; consumer perceptions that a stakeholder is knowledgeable and has no vested interests are negatively associated; government and family & friends are the stakeholders that mostly influence consumer beef brand choice, although differences across consumer segments are substantial; age, gender, and education are factors that significantly influence consumer perceptions of stakeholder credibility. Marketing managers, policy-makers and their stakeholders in the food sector can use results and methods from this study to design both generic and brand promotion campaigns, especially to influence consumers' perceptions on intangible yet valuable attributes of food, such as locally grown, 'fair trade', or sustainable.

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“…Dans la tradition romaine de la rhétorique, la notion de caractère prend en compte la connaissance préalable qu'on a de l'orateur, comme sa réputation publique et son statut social, aussi bien que son style de discours, tel que l'élégance et l'éloquence 6 . Dans la théorie rhétorique moderne, le concept d'ethos est surtout associé à la notion de crédibilité, et le terme ethos est fréquemment remplacé par « crédibilité de source » (Jasinski 2001 : 3), suggérant que la crédibilité que l'on perçoit de l'orateur est composée d'éléments tels que la fiabilité, la compétence et l'objectivité (Whitehead 1968), ou Ethos numérique et image de candidat dans les campagnes électroniques : le ca... Itinéraires, 2015Itinéraires, -3 | 2016 l'autorité et la bienveillance (McCroskey 1966). Cependant, l'ethos n'est pas simplement un instrument de persuasion, permettant aux orateurs de former une image positive d'eux-mêmes (tout en défiant l'image de leurs adversaires).…”

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Ethos numérique et image de candidat dans les campagnes électroniques : le cas des élections israéliennes de 2013

Orkibi¹

2016

itineraires

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Factors of source credibility

Cited by 227 publications

References 1 publication

Consumer health information on the Web: The relationship of visual design and perceptions of credibility

Consumer health information on the Web: The relationship of visual design and perceptions of credibility

Consumers' perceptions of stakeholder credibility: who has it and who perceives it

Ethos numérique et image de candidat dans les campagnes électroniques : le cas des élections israéliennes de 2013

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