2009
DOI: 10.1002/asi.21224
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Consumer health information on the Web: The relationship of visual design and perceptions of credibility

Abstract: Consumer health information has proliferated on the Web. However, because virtually anyone can publish this type of information on theWeb, consumers cannot always rely on traditional credibility cues such as reputation of a journal. Instead, they must rely on a variety of cues, including visual presentation, to determine the veracity of information. This study is an examination of the relationship of people's visual design preferences to judgments of credibility of information on consumer health information si… Show more

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Cited by 89 publications
(70 citation statements)
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“…However, most of previous studies regarding credibility issues have been either based on or focused on younger generations' (e.g., college students or high school students) perceptions [9][10][11][12]; other studies have been conducted with the general population, consisting of a wide range of age groups [13][14][15]. Even though some studies have focused on OAs' credibility assessment of online health information, they tended to focus on the factors responsible for OAs' distrust in online information [5,7], rather than looking into the underlying dimensions and structures of their perceptions of credibility markers on health-related websites.…”
Section: Problem Statementmentioning
confidence: 99%
“…However, most of previous studies regarding credibility issues have been either based on or focused on younger generations' (e.g., college students or high school students) perceptions [9][10][11][12]; other studies have been conducted with the general population, consisting of a wide range of age groups [13][14][15]. Even though some studies have focused on OAs' credibility assessment of online health information, they tended to focus on the factors responsible for OAs' distrust in online information [5,7], rather than looking into the underlying dimensions and structures of their perceptions of credibility markers on health-related websites.…”
Section: Problem Statementmentioning
confidence: 99%
“…However, it did not assess aspects which contribute to written information accessibility other than readability. For example, visual design, which has been shown to influence perceptions of credibility (Robins et al, 2010), was not assessed. Several aspects of information accessibility are difficult to quantify and highly variable but nonetheless an integral part of internet information accessibility.…”
Section: Limitationsmentioning
confidence: 99%
“…They do not systematically read disclaimers or know the authors or owners of the internet websites they visit (Eysenbach & Köhler, 2002). Visual design also influences their information credibility judgements (Robins et al, 2010).…”
Section: Introductionmentioning
confidence: 99%
“…Next, the information pointed information structure [2]. The following Table 1 shows a number of other determining factors.…”
Section: Precedent Researchmentioning
confidence: 99%