Effective risk communication is necessary to reduce the billions of dollars in damage and hundreds of fatalities that occur yearly due to floods in the United States. The U.S. Department of Homeland Security (DHS) Science and Technology Directorate (S&T) engaged the Homeland Security Operational Analysis Center (HSOAC), a federally funded research and development center operated by the RAND Corporation, to help it identify ways to encourage uptake of protective action flood guidance by diverse audiences, ultimately reducing loss of life and property.This report provides a framework for informing an overall communication strategy, and processes for message development and dissemination, and can also provide evidence that supports the use of this framework. This work should be of interest to the Federal Emergency Management Agency (FEMA) and other governmental and nongovernmental organizations that develop risk communications for natural hazards.This research was sponsored by DHS S&T and conducted within the Infrastructure, Immigration, & Security Operations Program of the HSOAC federally funded research and development center (FFRDC).
About the Homeland Security Operational Analysis CenterThe Homeland Security Act of 2002 (Section 305 of Public Law 107-296, as codified at 6 U.S.C. § 185), authorizes the Secretary of Homeland Security, acting through the Under Secretary for Science and Technology, to establish one or more FFRDCs to provide independent analysis of homeland security issues. The RAND Corporation operates HSOAC as an FFRDC for DHS under contract HSHQDC-16-D-00007.The HSOAC FFRDC provides the government with independent and objective analyses and advice in core areas important to the department in support of policy development, decisionmaking, alternative approaches, and new ideas on issues of significance. The HSOAC FFRDC also works with and supports other federal, state, local, tribal, and public-and private-sector organizations that make up the homeland security enterprise. The HSOAC FFRDC's research is undertaken by mutual consent with DHS and is organized as a set of discrete tasks. This report presents the results of research and analysis conducted under task order 70RSAT21FR0000148, Community and Individual Disaster Resilience.The results presented in this report do not necessarily reflect official DHS opinion or policy.For more information on HSOAC, see www.rand.org/hsoac.