Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

Nawawi, Muhammad

doi:10.21512/tw.v17i1.1810

Cited by 10 publications

(5 citation statements)

References 1 publication

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“…In their research, Al-Ghaswyneh; Lawan et al; and Nawawi et al [1,35,36] indicated that cultural factors have a significant effect on one's buying decision. The study of Etuk et al [37] indicates that that family, reference groups, and culture have a significant positive influence on the decision-making process regarding purchases.…”

Section: Consumermentioning

confidence: 97%

Assessment of Influencing Factors on Consumer Behavior Using the AHP Model

Šostar

Ristanović

2023

Sustainability

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The influence of numerous factors determines and changes the daily behavior of consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and psychological factors that change the buying habits of individuals. The research was conducted on a sample of 559 respondents in the Republic of Croatia. Data from the survey were used to create a hierarchical model structure. The analytic hierarchy process (AHP), as a decision-making method, was used in the analysis to estimate and rank the factors that influence consumer habits. An analysis of results showed that personal and psychological factors have the principal influence on consumer habits. Personal budget, as the dominant criterion in a group of set criteria, contributed to the fact that personal factors have the dominant influence on consumer habits.

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Section: Consumermentioning

confidence: 97%

Assessment of Influencing Factors on Consumer Behavior Using the AHP Model

Šostar

Ristanović

2023

Sustainability

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“…Regarding the relationships amongst self-consciousness, information seeking, decision making and post-purchase satisfaction, research has shown that self-consciousness affects information seeking, which in turn affects decision making and post-purchase satisfaction (Lee & Hwang, 2019). Meanwhile, other consumers' behavioural factors such as cultural, social, personal and psychological factors also influence their purchasing decisions (Fishbein & Ajzen, 2005;Nawawi, 2016).…”

Section: Theoretical Framewokmentioning

confidence: 99%

Consumers’ Behaviour and Their Willingness to Accept Green Packaging: A Case Study in Vietnam

Thuy,

Thuy

2024

J. of Law and Sust. Develop.

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Objectives: This study specifically focuses on examining customers' purchasing behaviour and their acceptance of green packaging as a replacement for single-use plastic bags. Method: The data used in this study are primary, including survey data obtained from the respondents. We designed a questionnaire related to examining customers' purchasing behaviour and their acceptance of green packaging. We determined the observed variables (scales) of examining customers' purchasing behaviour and their acceptance of green packaging based on previous studies. Structural Equation Modelling and Willingness to Accept models were utilised to achieve the study's objectives. Results: The results demonstrate that personal attitude statistically significantly influences respondents' purchasing behaviour. Moreover, the findings indicate that the expenditure level and the types of green packaging have an impact on the respondents' willingness to accept green packaging as a substitute for single-use plastic bags. Conclusions: This article is an academic contribution that enables understanding of customers' purchasing behaviour and their acceptance of green packaging. To promote the use of green packaging, it is crucial for business planners to prioritise obtaining and maintaining necessary certifications for their green products. It is imperative for policy-makers to actively assume a crucial role in promoting the adoption of green packaging through official government channels, public institutions, and targeted communication campaigns.

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“…Menurut Nawawi (2016) purchase decision adalah keputusan konsumen dalam melakukan pembelian suatu produk yang dipengaruhi oleh berbagai faktor bisa dari dalam diri sendiri ataupun dari luar diri seperti lingkungan.…”

Section: Purchase Decisionunclassified

Faktor-Faktor yang Berperan dalam Purchase Decision Pelanggan Lazada di Jakarta

Siek,

Nawawi

2024

JMK

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Saat ini aktivitas berbelanja online merupakan aktivitas yang populer bagi masyarakat Indonesia. Oleh karena itu, banyak bermunculan berbagai aplikasi belanja online yang berupaya menawarkan berbagai opsi produk dan jasa untuk memenuhi kebutuhan pelanggan. Dampak yang muncul dari perkembangan ini adalah transformasi perilaku konsumen dalam mengadopsi cara berbelanja yaitu secara online. Salah satu aplikasi belanja onlineyang sangat digemari oleh masyarakat Indonesia adalah Lazada. Penelitian ini bertujuan untuk mengetahui pengaruh perceived ease of use, brand image dan content marketing terhadap purchase decision pelanggan Lazada di Jakarta. Sampel dalam penelitian ini sebanyak 255 responden dengan menggunakan teknik pengambilan sampel berupa nonprobability sampling dengan metode purposive sampling melalui kuesioner online berupa google form. Data yang diperoleh dianalisis dengan metode PLS-SEM dan menggunakan software SmartPLS 4.0. Hasil dari penelitian ini menunjukkan bahwa perceived ease of use berpengaruh positif dan signifikan terhadap purchase decision, brand image berpengaruh positif dan signifikan terhadap purchase decision dan content marketing berpengaruh positif dan signifikan terhadap purchase decision. Currently online shopping is a popular activity for Indonesian people. Therefore, many online shopping applications have emerged that attempt to offer various product and service option to meet customer needs. The impact that arises from this development is the transformation of consumer behavior in adopting the way of shopping, namely online. One of the online shopping applications highly favored by the Indonesian people is Lazada. This study aims to determine the effect of perceived ease of use, brand image and content marketing on purchase decision of Lazada customers in Jakarta. The sample in this research was 255 respondents using a nonprobability sampling technique with a purposive sampling method through an online questionnaire in the form of a google form. The data obtained were analyzed using the PLS-SEM method and using SmartPLS 4.0 software. The results of this study show that perceived ease of use has a positive and significant effect on purchase decisions, brand image has a positive and significant effect on purchase decisions and content marketing has a positive and significant effect on purchase decisions.

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Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone

Abstract: ABSTRACT

Cited by 10 publications

References 1 publication

Assessment of Influencing Factors on Consumer Behavior Using the AHP Model

Assessment of Influencing Factors on Consumer Behavior Using the AHP Model

Consumers’ Behaviour and Their Willingness to Accept Green Packaging: A Case Study in Vietnam

Faktor-Faktor yang Berperan dalam Purchase Decision Pelanggan Lazada di Jakarta

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