Factors Influencing Vietnamese Generation MZ’s Adoption of Metaverse Platforms

Lee, Young-Chan; Nguyen, Minh Ngoc; Yang, Qin

doi:10.3390/su152014940

Cited by 6 publications

(2 citation statements)

References 52 publications

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“…The metaverse offers tourism and travel companies important marketing and customer relationship opportunities because this saves customers time and money when they are planning trips (Gursoy et al, 2022). For instance, Gen Y, often called "digital natives" use the Metaverse platforms because they prefer immersive experiences, loyalty programs and consistent online support (Lee, Nguyen, & Yang, 2023). In contrast, Gen Z is focusing more on the social and community aspects of games such as Roblox, Minecraft and Fortnite than on playing the games themselves (Lamba & Malik, 2022).…”

Section: Metaverse Benefits For E-commerce Companiesmentioning

confidence: 99%

Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities

Florido-Benítez

2024

IJTC

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Purpose The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and physical scenarios. Design/methodology/approach In this paper, the current and probable developments in the metaverse, and its use in tourism cities and companies have been investigated. Moreover, this study develops, collects and examines the main metaverse definitions by expert authors and organizations as a methodology to ensure the transparency and credibility of the metaverse analysis. Findings Findings suggest that the fusion of the metaverse and tourism cities must create residents’ services and experiences in the new MetaTourPolis to help interact and connect citizens with the city’s institutions and companies, as well as make tourism cities more attractive, innovative, environmentally friendly and healthier places to live. Metaverse will bring new changes for residents and tourists, in fact, this virtual platform is already changing and improving the residents’ quality of life and people with disabilities in tourism cities. For instance, the metaverse platform has been implemented in Seoul, Santa Monica and Dubai MetaTourPolis to interact with their residents, including people with disabilities, to resolve bureaucratic and administrative problems, avoiding this group and the rest of the residents travelling by bus or car to the city’s institutions. In addition, several metaverse applications based on softbot tutors or metaverse virtual social centres have been developed to improve blind and impaired people, and elderly people’ quality of life, respectively. Originality/value A new concept called “MetaTourPolis” has been included to stage the relationship between tourism cities and the metaverse platform, where the fusion of metaverse and the new tourism polis of the 21st century will be at the service of citizens, tourists and companies, to create more sustainable, efficient, quantitative and environmental tourism cities.

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Section: Metaverse Benefits For E-commerce Companiesmentioning

confidence: 99%

Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities

Florido-Benítez

2024

IJTC

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“…The credibility of the UTAUT-2 as one of the most comprehensive models for explaining the technology acceptance and usage behaviors of individual consumers [104] makes it the most suitable model for current investigation. Nevertheless, in order to further enhance the applicability of the UTAUT-2 model in the context of SC on Instagram, this study expanded it through incorporating SCCs and SMIEs as novel exogenous constructs.…”

Section: H13 Smies Have a Positive And Significant Effect On Pbmentioning

confidence: 99%

Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce

Poureisa,

Aziz,

2024

Sustainability

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Promoting organic foods production and consumption contributes to accomplishing the United Nations’ sustainable development goals. Social commerce provides a promising opportunity to develop the organic food industry. However, there is limited knowledge regarding customer behaviors in relation to purchasing organic foods via social commerce platforms. Therefore, this study expanded upon the unified theory of acceptance and use of technology (UTAUT-2) to develop a comprehensive model that explains how customers’ social commerce trust and behavioral intentions to purchase organic foods using Instagram social commerce affect their purchasing behaviors. The research model was analyzed by employing partial least squares structural equation modeling (PLS-SEM) for the data collected from a quantitative survey of 410 customers who used Instagram to purchase organic foods in Iran. The results revealed that Instagram social commerce-facilitated purchasing conditions, hedonic motivations, social influence, ratings and reviews, and influencers’ endorsements positively influenced customers’ purchase intentions. Moreover, Instagram’s recommendations and referrals, influencers’ endorsements, as well as social influence boost customers’ trust in the social commerce platform. Eventually, it was determined that influencers’ endorsements, social commerce trust, and purchase intention determine a customer’s organic foods purchasing behaviors. This research provides valuable insights for organic food marketers to optimize their social commerce strategies.

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Predictive analysis of Metaverse usage intention in the Spanish University

Castro-Lopez,

Cervero,

Alvarez-Blanco

2024

J. Comput. Educ.

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In technologically advanced societies, the Metaverse has become a three-dimensional digital space that merges the real and virtual worlds, creating new scenarios and possibilities for social interaction. Considering the early stage of its development, the goal of this research is to provide knowledge on the will and intention of university students to use the “Metaverse” for educational purposes, identifying the relevant influential factors on the matter. This would contribute to the assessment and possible action of higher education institutions regarding the integration of this technology in the design of teaching–learning activities. For this purpose, an ex post facto research methodology with a prospective design has been used, relying on a survey conducted with a specially designed questionnaire based on the extended version of the Unified Theory of Acceptance and Use of Technology, covering a sample of 480 university students. Descriptive analysis and structural equation modeling were performed using SPSS and SmartPLS. The influence intention to use the Metaverse were reduced to three dimensions: performance behavior, social influence, and perceived value. The obtained results consolidate, on a theoretical level, the robustness of the Technology Acceptance Model (UTAUT-2). From a practical point of view, they serve to inform tool developers about the aspects to be prioritized and strengthened for implementation of such technological instruments in a teaching–learning context. Therefore, the study provides relevant information about the integration of the Metaverse in educational institutions, especially at the university level, focusing attention on universities as necessary active protagonists of such process.

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Factors Influencing Vietnamese Generation MZ’s Adoption of Metaverse Platforms

Cited by 6 publications

References 52 publications

Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities

Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities

Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce

Predictive analysis of Metaverse usage intention in the Spanish University

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