2021
DOI: 10.1504/ijmc.2021.111888
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Factors influencing users' willingness for online messaging services: a developing country perspective

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Cited by 8 publications
(7 citation statements)
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“…(2020) Perceived Usefulness The extent to which the use of AIPA is useful and helps users complete work 3 Ashfaq et al. (2020) Novelty Value The degree to which AIPA delivers new experiences and satisfies user curiosity 3 Hasan et al. (2021) Perceived Enjoyment The extent to which AIPA is enjoyable and interesting to use 3 Ashfaq et al.…”
Section: Methodsmentioning
confidence: 99%
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“…(2020) Perceived Usefulness The extent to which the use of AIPA is useful and helps users complete work 3 Ashfaq et al. (2020) Novelty Value The degree to which AIPA delivers new experiences and satisfies user curiosity 3 Hasan et al. (2021) Perceived Enjoyment The extent to which AIPA is enjoyable and interesting to use 3 Ashfaq et al.…”
Section: Methodsmentioning
confidence: 99%
“…Several works have identified the main factors of AI users’ behaviors from the perspective of an IS ( Nguyen et al., 2019 , 2021 ). Some research empirically verified the role of interaction based on the fact that AI interacts with humans ( Hasan et al., 2021a , Jang, 2020 ). Prior studies have mainly focused on smartphone artificial assistants, in-home speakers, and other smart device assistants ( Canbek and Mutlu, 2016 , Smith et al., 2022 , Sun et al., 2021 ).…”
Section: Background and Related Workmentioning
confidence: 99%
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“…The concept of the Likert scale was well explained in the survey instrument with detailed wording and example to avoid confusion by the respondents. To answer the research questions of this study, adopted the SEM technique using Warp-PLS (version 6.0) software (Hasan et al , 2021). SEM is appropriate for this study because simple SEM models could be meaningfully tested even if the sample size is quite small (Hoyle, 1999).…”
Section: Methodsmentioning
confidence: 99%
“…In line with Jumiatmoko's opinion that WhatsApp is an internet-based application that makes it easy for users to communicate with the available features and is the most popular social media used in communicating. 83% of 171 million internet users are WhatsApp users [8]. WhatsApp is a means of communicating by exchanging information both text messages, pictures, videos and even telephones.…”
Section: Introductionmentioning
confidence: 99%