2018
DOI: 10.1002/isd2.12016
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Factors influencing the intention to use of mobile value‐added services by women‐owned microenterprises in Fiji

Abstract: We investigate the factors influencing the intention to use mobile value-added services in the Pacific island of Fiji. Technology adoption literature suggests that perceived usefulness and perceived ease of use influence intention to adopt new technology. However, behavioral research suggests that intention to adopt is influenced by social norms. We investigate the impact of these 3 constructs on behavioral intention to use mobile value-added services in Fiji-a country that has some unique characteristics such… Show more

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Cited by 27 publications
(16 citation statements)
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References 50 publications
(79 reference statements)
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“…The hypothesis is retained because the path coefficient indicated that social influence is a predicator for perceived usefulness. Previous researches similar to this study such as those of Venkatesh and Davis in [35], Lu et al in [72], Jaradat in [66] and Sathye, in [73] The findings of this study showed that computer self efficacy has a significant positive effect on perceived ease of use (H 10 : β = 0.529, p ˂ 0.001). This path coefficient indicated that computer self efficacy is a predicator for perceived ease of use, hence the hypothesis is retained.…”
Section: A) Hypothesis Hsupporting
confidence: 81%
“…The hypothesis is retained because the path coefficient indicated that social influence is a predicator for perceived usefulness. Previous researches similar to this study such as those of Venkatesh and Davis in [35], Lu et al in [72], Jaradat in [66] and Sathye, in [73] The findings of this study showed that computer self efficacy has a significant positive effect on perceived ease of use (H 10 : β = 0.529, p ˂ 0.001). This path coefficient indicated that computer self efficacy is a predicator for perceived ease of use, hence the hypothesis is retained.…”
Section: A) Hypothesis Hsupporting
confidence: 81%
“…The result also shows that SN is significantly associated with PU, similar to previous studies ( Aji et al, 2020b , Koenig-Lewis et al, 2015 ). Sathye et al (2018) found that PU mediates the influence of SN on BI. Following Sathye’s analysis, we argue that if Hungarian family members and friends adopt a mobile payment system, this will add value to the mobile payment system’s spread as they will influence others to use it.…”
Section: Discussionmentioning
confidence: 99%
“…Social influence involves users gaining willingness to try new technologies from others, including friends, colleagues, and families. The social influence has a positive effect on the user's intentions to use new technologies [34][35][36]. Thus, this determinant can determine the user's intention of continued use of the FDA.…”
Section: Hypothesis 2 (H2) Effort Expectancy (Ee) Positively Affects Behavioral Intention To Use (Biu)mentioning
confidence: 99%