The purpose of this study was to investigate the factors determining the behavioral intention of using food delivery apps (FDAs) during COVID-19 pandemics, under a case study of Bangkok, Thailand. The study was necessitated by the increased use of FDAs during the lockdown; online transactions were considered important in preventing the spread of the virus. The study used quantitative techniques involving structural equation model (SEM) to evaluate the effects of exogenous variables on endogenous variables. Primary data were collected from people who had installed and used FDAs. The findings indicated that performance expectancy, effort expectancy, social influence, timeliness, task technology fit, perceived trust, and perceived safety significantly influence the behavioral intention to use (BIU) to use food delivery apps during the COVID-19 pandemic. To this end, effort should be intensified to study and understand FDAs as it pertains to safety and usage.
Since environmental issues are becoming an integral part of business performances, policymakers and managers have started recognizing the importance of green innovation towards sustainable business performances. The role of the automotive parts industry is crucial in minimizing environmental degradation and promoting sustainable development. Yet few studies have focused on the connection between green entrepreneurial orientation and green innovation that may affect small and medium enterprise (SME) business performance. Therefore, this study aims to analyze the influence of green entrepreneurial orientation on green innovations, and its effects on sustainable business performances in the automotive parts industry in Thailand. The sample consists of 226 SMEs in the automotive parts industry in Thailand. The partial least square method (PLS-SEM) has been used for the analysis of data. The results of the study show that green innovations have the strongest influence on economic and environmental performances. This study contributes to resource-based view theory by incorporating green innovation as a strategic competency of SMEs’ performance. Further, green entrepreneurial orientation and green innovation can assist SME managers in understanding the factors leading to sustainable performance of businesses.
<p><span>The research purpose was to conduct an empirical investigation into students’ use behavior of e-learning tools during the COVID-19 pandemic, a case study of higher educational institutions in Thailand. The study applied the UTAUT2 theoretical model. Primary data was collected using a structured questionnaire from a total of 1,493 students across institutions of higher learning in Thailand. Structural equation modelling (SEM) was conducted using AMOS. The findings indicated that student’s behavioral intention to use e-learning tools is positively and significantly influenced by performance expectancy (β=0.22, p<0.05); effort expectancy (β=0.14, p<0.05); social influence (β=0.20, p<0.05); facilitating condition (β=0.50, p<0.05); hedonic motivation (β=0.35, p<0.05); learning value (β=0.51, p<0.05); and social distance (β=0.46, p<0.05). Similarly, behavioral intention by the students to use e-learning tools have a positive and significant effect on actual use of e-learning tools (β=0.82, p<0.05). Learning value and social distance had the largest positive effects on the student’s behavioral intention to use e-learning tools. It is important for the higher education institutions in Thailand to consider them. They are major factors driving students towards adopting e-learning tools during disruptions as witnessed during the COVID-19 pandemic period.</span></p>
This research investigated Supply Chain Management (SCM) in Small and Medium Enterprises (SMEs) in Thailand, Slovakia, and Poland and compared the SCM practices among the three countries. The sole purpose was to first determine the various factors that influence SCM operations and SCM practices in each of the countries and then find out whether there is a difference among the three countries in terms of SCM operations and practices. The study was conducted using primary data collected from SME management personnel from the three countries. A structured questionnaire was used to collect the data using a 5-point Likert scale. The data was analyzed using multi-group Structural Equation Modeling (SEM). The results of the study indicated that supply chain management practices and operations adopted by the small and medium enterprises in Thailand, Slovakia, and Poland were invariant. The environmental sustainability elements in SCM and the social aspects of sustainability in SCM have positively influenced SCM practices in all countries. The study recommended that SMEs in the countries should consider adopting the factors that support SCM, operationalizing the SCM through enhancing the capabilities of the end-user, and vitally taking into consideration the environmental sustainability elements in SCM, such as environmentally-friendly production processes, taking action towards waste management, and adopting production processes that inhibit the emission of harmful substances into the atmosphere by encouraging the implementation of policies that foster the use of renewable energy sources in production.
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