Factors Influencing Purchasing Intention of Smartphone among University Students

Rahim, Azira; Safin, Siti Zaharah; Kheng, Law Kuan; Abas, Nurliyana; Ali, Siti Meriam

doi:10.1016/s2212-5671(16)30121-6

Cited by 85 publications

(87 citation statements)

References 10 publications

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“…According to the findings of another study carried out with 392 social network users, purchase intention increases positively as consumer brand resonance increases (Shang et al 2017). In the study in which it was attempted to determine the factors affecting the purchase intention of a smartphone among 367 university students in Malaysia, it was revealed that there was a significant and positive relationship between product features and purchase intention and between social impact and purchase intention, which was consistent with the results of similar studies in the literature (Rahim et al 2016). Along with the conducted studies, considering that Instagram users consist of young consumers, 33% of whom are in the 25-34 age range and 32% of whom are in the 18-24 age range, the study was tested on university students who are Instagram users.…”

Section: The Impact Of Perception Related Social Media Marketing Applsupporting

confidence: 81%

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

Ceyhan

2019

emaj

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Social media offers a social interaction environment where consumers have the opportunity to communicate with brands, exchange ideas with other users, produce content and influence the masses. Brands also create various social media marketing applications by turning these opportunities in their favor. In this study, it was aimed to measure the effect of consumer perception on marketing applications of brands on Instagram pages and their impact on brand loyalty as well as purchase intention. In this context, the research model developed was tested on Beykent University students. Data obtained by the survey method were analyzed using SPSS and Amos package programs. According to research findings, the functional value, hedonic value and self-brand image congruency perceptions towards the Instagram page of the brand in question positively affected the purchase intention, whereas the social value and co-creation perceptions did not have a significant effect on purchase intention. The functional value, social value and self-brand image congruency perceptions towards the Instagram page of the brand in question positively affected brand loyalty, whereas the hedonic value and cocreation value perceptions were found to be unrelated to brand loyalty. Furthermore, it was observed that brand loyalty mediates the whole effect of the functional value and co-creation perceptions towards the Instagram page of the brand in question on purchase intention.

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Section: The Impact Of Perception Related Social Media Marketing Applsupporting

confidence: 81%

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

Ceyhan

2019

emaj

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“…Smartphones are suddenly reforming competition in mobile phone marketing . These important developments factors have become the focus of marketing researchers, whereby they have begun to analyze the determinant of smartphone's brand loyalty (Kim et al, 2016;Yeh et al, 2016;Reuver et al, 2015;Shin, 2015) and the antecedents of (re)purchase intention of smartphone (Filieri & Lin, 2016;Rahim et al, 2016). Moreover, diversified research has integrated technology adoption theories with smartphone use to analyze smartphone user's behavior and intention.…”

Section: Technology Adoption Theories and Use Of Smartphonementioning

confidence: 99%

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

Can¹,

Erdil²

2018

IBR

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With the widespread use of smartphones, strategic marketing of smartphones has become the focus of related brands. Although creating brand loyalty is an important factor of global strategic marketing and re-purchase intention, little research investigated the antecedent of smartphone's brand loyalty and repurchase intention. The purposes of this study are to investigate what are the antecedent brand loyalty and re-purchase intention in smartphone marketing. In the light of the literature and for this purpose; the effects of perceived value factor (perceived ease of use, perceived irreplaceability), utilitarian factor (system quality), hedonic factor (visual design), and consumer's interest factor (technology consciousness) on brand loyalty and repurchase intention were investigated in an integrated model. The results of the analysis show that smartphone's re-purchase intention is largely determined by brand loyalty, perceived ease of use, perceived irreplaceability, system quality, visual design, and technology consciousness. Moreover, analysis results demonstrate that perceived irreplaceability, system quality, and visual design affect brand loyalty.

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“…Furthermore, [27] describe that management of the customer relationship is presently seen as technology and tools and by others as philosophy and this relationship should lead into customer satisfaction and loyalty. Additionally, [28] noted that people can grow their social network online through social media platforms such as Facebook, Twitter, Instagram, and others. They can find not only information concerning smartphones, but can also get comments and critiques from the other users that currently use or previously used the smartphones.…”

Section: The Effect Of Social Media As a Marketing Tool For Purchamentioning

confidence: 99%

The Use of Social Media as a Marketing Tool for Purchase Adaption and Purchase Intention to Improve Competitive Advantage

Jarrah¹

2018

IJTEF

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the use of social media as a marketing tool is one of the important issues affecting the achievement of an organization's objectives in competitive business. As a result, there is a growing interest in the further study of the factors that lead to a competitive advantage. Today, the focus is on these factors related to social media as a marketing tool on purchase adaption and purchase intention to improve competitive advantage. Hence, in this paper, we propose a conceptual model of social media as a marketing tool on purchase adaption and purchase intention to improve competitive advantage. It highlights the different purchase adaption factors (customer acquisition, customer retention, and customer expansion) and purchase intention factors (customer satisfaction, customer loyalty, and customer profitability) and how their existence can affect the cloud environment. This conceptual model provides useful insights and suggestions for organizations that could ultimately lead to organizational competitiveness and an increased level of trust between organizations and customers to improve competitive advantage.Index Terms-Social media, marketing, purchase adaption, purchase intention, and competitive advantage.

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Factors Influencing Purchasing Intention of Smartphone among University Students

Cited by 85 publications

References 10 publications

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

Determining Antecedent of Re-Purchase Intention: The Role of Perceived Value and Consumer’s Interest Factor

The Use of Social Media as a Marketing Tool for Purchase Adaption and Purchase Intention to Improve Competitive Advantage

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