Factors influencing online purchase intention of smartphones: A hierarchical regression analysis

Bringula, Rex P.; Moraga, Shirley D.; Catacutan, Annaliza E.; Jamis, Marilou N.; Mangao, Dionito F.

doi:10.1080/23311975.2018.1496612

Cited by 22 publications

(59 citation statements)

References 32 publications

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“…Further, we did not find any significant influence of convenience on the mobile phone shopping behavior of young adults. The findings are consistent with the study of Bringula et al [81], who reported that convenience did not contribute to explaining the mobile phone shopping behavior of university students. Hence, convenience is not an issue as young adults are highly mobile and energetic to do shopping.…”

Section: Discussion Of Findingssupporting

confidence: 92%

Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors

et al. 2021

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Owing to the novelty and dynamism of mobile phone shopping behavior of adults within the context of contemporary social, technological, and market norms necessitated the need to study this phenomenon frequently. In the same league, there is a pressing need to empirically examine the mobile shopping behavior of young adults in Pakistan. This paper examines the factors influencing mobile phone shopping behavior within the context of young adults in Pakistan. First, a questionnaire-based survey consisting of a five-point Likert scale was conducted. A total of 416 respondents provided their complete responses. Then, we employed the structural equation modeling (SEM) model using AMOS 24 to empirically test the hypothesized model. The empirical results revealed that price and attractiveness positively influence mobile phone buying behavior among young adults in Pakistan. On the other hand, Service Encounter, Convenience, Avoidance of Core Service Failure, and Response have negative but statistically insignificant influences on mobile phone buying behavior in Pakistan. This finding revealed that the mobile shopping behavior of young Pakistani adults is predominantly influenced by the price of mobile phones and their attractiveness. Therefore, it is highly recommended that companies need to offer affordable mobile phone prices. Additionally, the attractiveness of the mobile phone needs to be maintained at competitive prices.

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Section: Discussion Of Findingssupporting

confidence: 92%

Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors

et al. 2021

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“…Moreover, they investigated the level of influence of different factors such as private level brands (Coelho et al, 2013), physical attributes (Uddin et al, 2014), economic inequalities (Potnis, 2016), brand image and product attributes (Ann et al, 2017) on consumer behavior. Purchase of smartphone is a complex decision which is influenced by technical (Bringula et al, 2018), social (Hooi Ting et al, 2011) and economic factors (for example price, monthly income (Bringula et al, 2018)). The relationship between socio-economic indicators and smartphone vendors' market share have been already proved in developed and developing countries (Jamalova & Constantinovits, 2019).…”

Section: Consumer Behavior In the Smartphone Marketmentioning

confidence: 99%

Smart for development: Income level as the element of smartphone diffusion

Jamalova¹,

Constantinovits²

2020

10.5267/j.msl

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For understanding the place of income in smartphone diffusion, this paper aims to find out the dependence of smartphone market indicators on income level worldwide and in the developing economies. The strength of the relationship between above-mentioned variables identifies the speed of smartphone diffusion influenced by income. For current purposes, secondary data from 189 countries were analyzed by using Hierarchical Cluster Analysis and Chi-square analysis. The results confirmed that income level influences smartphone purchase and diffusion. However, the strength of the relationship between income and smartphone market indicators is diverse globally and in developing countries. In developing countries, the strength of the relationship is smaller in comparison with the overall results. It means that income level has weak moderating effect in smartphone diffusion, and it cannot be considered as a key indicator of smartphone diffusion in developing countries according to results of the analysis in 2016 and the arithmetic mean of 2013-2017 years.

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“…Sharing prices has a powerful influence on customer satisfaction when purchasing telecommunications products. Studies conducted by (Bringula et al, 2018) with the theory of planned behavior (TPB) approach revealed that the price offer was initially considered when buying a smartphone. Likewise, with research (Satriawan & Setiawan, 2020), the study results found that the perceived price and quality positively and significantly affect purchase intention and purchase decision of Xiaomi smartphones.…”

Section: Product Attributementioning

confidence: 99%

Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect

Halim

Sibarani

Moktar

et al. 2021

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The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.

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Factors influencing online purchase intention of smartphones: A hierarchical regression analysis

Cited by 22 publications

References 32 publications

Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors

Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors

Smart for development: Income level as the element of smartphone diffusion

Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect

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