Factors Influencing Muslim Tourists Satisfaction Travelling to Non-Muslim Countries

Rashid, Nik Ramli Nik Abdul; Akbar, Yong Azrina Ali; Laidin, Jamilah; Muhamad, Wan Norsyafizan W.

doi:10.1007/978-981-13-2677-6_12

Cited by 5 publications

(5 citation statements)

References 20 publications

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“…With acknowledging potential of cultural background on consumption patterns, findings from the current study further demonstrated the regulatory influence of religiosity on the causal association between tourist satisfaction and destination loyalty. This revelation is in line with the results obtained by Patwary (2018), Rashid et al (2018) and Yuliviona, Alias and Saludin (2018), where destination-tied components above the premise of religion and culture have acted as the motivator towards tourists' satisfaction and loyalty. According to Rashid et al (2020), religious aspects, such as availability of Halal offerings, are similar to that of safety and societal characteristics in acting as direct predictor to satisfaction, in spite of the inconsequential impact of Islamic facilities, which further generates loyalty towards particular locations.…”

Section: Discussionsupporting

confidence: 90%

The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

Liat

Nikhashemi

Dent

2020

JIMA

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Purpose Having Middle Eastern tourism industry as the context, this study aims to examine the impact of the four main dimensions within service innovation (i.e. product, process, organizational and marketing innovations) on tourist satisfaction; subsequently, towards the development of destination loyalty. Realized that religiosity prevails as an important social force that shapes individual behaviours, this study, hence, placed further assessment upon its moderating role, specifically in the relationships between tourist satisfaction and destination loyalty. Design/methodology/approach With adopting the approach of self-structured questionnaire, 214 usable responses had been collected for this study. Obtained data was then analyzed by conducting exploratory factor analysis, confirmatory factor analysis and multiple linear regression analysis through the usage of structural equation modelling. Findings Analysis of obtained data has revealed all the investigated dimensions within service innovation as active predictors to tourist satisfaction, with the exception of product innovation, while having marketing innovation being of highest significance. In turn, tourist satisfaction is found to greatly influence the formation of destination loyalty. Findings then provide notable indication on religiosity as a moderating factor to the proposed relationships within the investigated framework, between service innovation and tourist satisfaction, as well as tourist satisfaction and destination loyalty. Originality/value This study, thus, revealed the level of religiosity, particularly from the standpoint of Islamic perspectives, in playing a critical role towards predicting capability of service innovation on tourist satisfaction, and further, destination loyalty. Contributions hereby lie on theoretical and pragmatic insights concerning aspects of service and Islamic marketing within today’s tourism front.

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Section: Discussionsupporting

confidence: 90%

The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

Liat

Nikhashemi

Dent

2020

JIMA

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“…Other relevant research includes Brien (2014) studying Singapore Food Writing and Culinary Tour. Rashid et al (2019) explain the factors influencing the satisfaction of Muslim tourists traveling to non-Muslim countries. Musa et al (2021) analyzed the determinants of Muslim-friendly tourism in Aceh.…”

Section: Resultsmentioning

confidence: 99%

How Far Has Halal Travel Been Studied?

Nekha

Kartikawati

2022

HTP

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The increasing growth of the Muslim population, followed by increasing religiosity, has led to a rising desire to travel with halal tourism. Not only are Muslim-majority countries aware of this, but non-Muslim countries are also interested in developing this market. This research aims to see the development of Halal Travel research worldwide published by journals with this theme. This study used a qualitative method with a bibliometric analysis approach. The data used is secondary data with the theme of Islamic halal travel originating from the Scopus database for 2011-2023. Then, the data is processed and analyzed using the VosViewer application to know the bibliometric map of the development of Halal Travel research worldwide. The study found six clusters related to Halal Travels: challenge in halal travel, halal travel in general, application Islamic value in halal travel, halal travel index, halal food in non-muslim country, and Intention and relationship muslim millennial for halal travel. The authors with the most published articles are Han H, Al-Ansi A, Rahman M. K, and Oktadiana H. The three keywords that appear the most are tourism, muslim tourist, and tourist. The author's affiliation is the university with the most publications dominated by Sejong University, UTM, and UPM. And countries with the most publications related to related studies are Malaysia, Indonesia, and South Korea.

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“…Perception is how an individual chooses, organizes, and interprets destination stimuli into a meaningful and coherent image (Rommy et al, 2018). Therefore, a destination's image is believed to significantly impact tourists' decisions regarding their visit, as tourists with little experience tend to decide based on the destination's image (Rashid et al, 2019).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Mediating role of authenticity in the relationship between destination image and destination loyalty

Yuliana,

Sulistya Rini,

Sirojuzilam

et al. 2023

Innovative Marketing

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Destination loyalty has become a topic that needs attention in tourism research, especially after the COVID-19 pandemic because it affects the number of visitors to tourist sites. This study aims to test the effect of destination image on destination loyalty through destination authenticity. The respondents in this study were visitors to the Ecotourism Mount Leuser National Park in Indonesia. The questionnaires were distributed to 301 respondents using purposive sampling. The data were processed using SEM-PLS methods. The results show that destination image influences destination authenticity (p-value &lt;0.05). Next, destination authenticity affects destination loyalty (p-value &lt;0.05) and destination image influences destination loyalty (p-value &lt; 0.05). Finally, destination image through destination authenticity influences destination loyalty (p-value &lt; 0.05). The findings of this study can be beneficial to the respective governmental bodies that seeks to improve destination authenticity and destination image to enhance destination loyalty of visitors and promote revisit intentions toward the Ecotourism Mount Leuser National Park in Indonesia. This study can be used as a reference for tourist destination managers to increase destination loyalty by maintaining and managing the tourist destination area properly. The government acts as a policymaker and is responsible for preserving the environmental impact of tourism, such as pollution, other environmental hazards, and land use issues stemming from poor planning, regulation, and engineering of the site, attractions, and facilities. AcknowledgmentThis study is funded by the DRTPM of the Ministry of Education, Culture, Research, and Technology, grant number [097/E5/PG.02.00.PT/2022], for the 2022 fiscal year.

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Factors Influencing Muslim Tourists Satisfaction Travelling to Non-Muslim Countries

Cited by 5 publications

References 20 publications

The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

How Far Has Halal Travel Been Studied?

Mediating role of authenticity in the relationship between destination image and destination loyalty

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