2019
DOI: 10.33102/mjosht.v4i.88
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Factors Influencing Information Seeking Behaviour for Halal Food Products Among Malaysian Muslim Consumers: A Conceptual Framework

Abstract: In the new global economy, information seeking behavior of halal food products has become a central issue for Muslims. Muslims in Malaysia form two-third of the entire population who makes the significance of consuming halal food products. This paper presents a conceptual framework on the information seeking behavior of Malaysian Muslim consumers while searching for halal food products. This conceptual framework presents the potential factors that might influence the information seeking behavior for halal food… Show more

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Cited by 2 publications
(3 citation statements)
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References 19 publications
(26 reference statements)
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“…Promotions are also important strategies for marketing halal products and influencing potential consumer buying behavior (Syukur et al, 2021). Using the internet to seek information on halal-certified products is a common information-seeking behavior (Kumar et al, 2020;Giyanti et al, 2019), in addition to halal advertisements on TV (Omari et al, 2019), email advertisements and official websites (Yousaf and Xiucheng, 2018). Nurudin (2020) concludes visual merchandising, store atmosphere and promotional activities can also determine consumer buying behavior.…”
Section: Information Seekingmentioning
confidence: 99%
See 1 more Smart Citation
“…Promotions are also important strategies for marketing halal products and influencing potential consumer buying behavior (Syukur et al, 2021). Using the internet to seek information on halal-certified products is a common information-seeking behavior (Kumar et al, 2020;Giyanti et al, 2019), in addition to halal advertisements on TV (Omari et al, 2019), email advertisements and official websites (Yousaf and Xiucheng, 2018). Nurudin (2020) concludes visual merchandising, store atmosphere and promotional activities can also determine consumer buying behavior.…”
Section: Information Seekingmentioning
confidence: 99%
“…, 2020; Giyanti et al. , 2019), in addition to halal advertisements on TV (Omari et al. , 2019), email advertisements and official websites (Yousaf and Xiucheng, 2018).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Health literacy is about making the appropriate decision from the health-related information and translated into day-to-day practices [1]. Thus, seeking information behaviour is crucial in educating individuals to make a right decision [2].…”
Section: Introductionmentioning
confidence: 99%